{\rtf1\adeflang1025\ansi\ansicpg1252\uc1\adeff0\deff0\stshfdbch0\stshfloch0\stshfhich0\stshfbi0\deflang1033\deflangfe1033\themelang1033\themelangfe0\themelangcs0{\fonttbl{\f0\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\f2\fbidi \fmodern\fcharset0\fprq1{\*\panose 02070309020205020404}Courier New;}
{\f3\fbidi \froman\fcharset2\fprq2{\*\panose 05050102010706020507}Symbol;}{\f10\fbidi \fnil\fcharset2\fprq2{\*\panose 05000000000000000000}Wingdings;}{\f34\fbidi \froman\fcharset0\fprq2{\*\panose 02040503050406030204}Cambria Math;}
{\f42\fbidi \fswiss\fcharset0\fprq2{\*\panose 00000000000000000000}Segoe UI;}{\flomajor\f31500\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}
{\fdbmajor\f31501\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\fhimajor\f31502\fbidi \fswiss\fcharset0\fprq2{\*\panose 020f0302020204030204}Calibri Light;}
{\fbimajor\f31503\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\flominor\f31504\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}
{\fdbminor\f31505\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\fhiminor\f31506\fbidi \fswiss\fcharset0\fprq2{\*\panose 020f0502020204030204}Calibri;}
{\fbiminor\f31507\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman;}{\f43\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\f44\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}
{\f46\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\f47\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\f48\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\f49\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}
{\f50\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\f51\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\f63\fbidi \fmodern\fcharset238\fprq1 Courier New CE;}{\f64\fbidi \fmodern\fcharset204\fprq1 Courier New Cyr;}
{\f66\fbidi \fmodern\fcharset161\fprq1 Courier New Greek;}{\f67\fbidi \fmodern\fcharset162\fprq1 Courier New Tur;}{\f68\fbidi \fmodern\fcharset177\fprq1 Courier New (Hebrew);}{\f69\fbidi \fmodern\fcharset178\fprq1 Courier New (Arabic);}
{\f70\fbidi \fmodern\fcharset186\fprq1 Courier New Baltic;}{\f71\fbidi \fmodern\fcharset163\fprq1 Courier New (Vietnamese);}{\f383\fbidi \froman\fcharset238\fprq2 Cambria Math CE;}{\f384\fbidi \froman\fcharset204\fprq2 Cambria Math Cyr;}
{\f386\fbidi \froman\fcharset161\fprq2 Cambria Math Greek;}{\f387\fbidi \froman\fcharset162\fprq2 Cambria Math Tur;}{\f390\fbidi \froman\fcharset186\fprq2 Cambria Math Baltic;}{\f391\fbidi \froman\fcharset163\fprq2 Cambria Math (Vietnamese);}
{\f463\fbidi \fswiss\fcharset238\fprq2 Segoe UI CE;}{\f464\fbidi \fswiss\fcharset204\fprq2 Segoe UI Cyr;}{\f466\fbidi \fswiss\fcharset161\fprq2 Segoe UI Greek;}{\f467\fbidi \fswiss\fcharset162\fprq2 Segoe UI Tur;}
{\f468\fbidi \fswiss\fcharset177\fprq2 Segoe UI (Hebrew);}{\f469\fbidi \fswiss\fcharset178\fprq2 Segoe UI (Arabic);}{\f470\fbidi \fswiss\fcharset186\fprq2 Segoe UI Baltic;}{\f471\fbidi \fswiss\fcharset163\fprq2 Segoe UI (Vietnamese);}
{\flomajor\f31508\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\flomajor\f31509\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}{\flomajor\f31511\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}
{\flomajor\f31512\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\flomajor\f31513\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\flomajor\f31514\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}
{\flomajor\f31515\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\flomajor\f31516\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\fdbmajor\f31518\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}
{\fdbmajor\f31519\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}{\fdbmajor\f31521\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\fdbmajor\f31522\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}
{\fdbmajor\f31523\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\fdbmajor\f31524\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}{\fdbmajor\f31525\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}
{\fdbmajor\f31526\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\fhimajor\f31528\fbidi \fswiss\fcharset238\fprq2 Calibri Light CE;}{\fhimajor\f31529\fbidi \fswiss\fcharset204\fprq2 Calibri Light Cyr;}
{\fhimajor\f31531\fbidi \fswiss\fcharset161\fprq2 Calibri Light Greek;}{\fhimajor\f31532\fbidi \fswiss\fcharset162\fprq2 Calibri Light Tur;}{\fhimajor\f31535\fbidi \fswiss\fcharset186\fprq2 Calibri Light Baltic;}
{\fhimajor\f31536\fbidi \fswiss\fcharset163\fprq2 Calibri Light (Vietnamese);}{\fbimajor\f31538\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\fbimajor\f31539\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}
{\fbimajor\f31541\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\fbimajor\f31542\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\fbimajor\f31543\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}
{\fbimajor\f31544\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}{\fbimajor\f31545\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\fbimajor\f31546\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}
{\flominor\f31548\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\flominor\f31549\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}{\flominor\f31551\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}
{\flominor\f31552\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\flominor\f31553\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\flominor\f31554\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}
{\flominor\f31555\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\flominor\f31556\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\fdbminor\f31558\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}
{\fdbminor\f31559\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}{\fdbminor\f31561\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\fdbminor\f31562\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}
{\fdbminor\f31563\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}{\fdbminor\f31564\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}{\fdbminor\f31565\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}
{\fdbminor\f31566\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\fhiminor\f31568\fbidi \fswiss\fcharset238\fprq2 Calibri CE;}{\fhiminor\f31569\fbidi \fswiss\fcharset204\fprq2 Calibri Cyr;}
{\fhiminor\f31571\fbidi \fswiss\fcharset161\fprq2 Calibri Greek;}{\fhiminor\f31572\fbidi \fswiss\fcharset162\fprq2 Calibri Tur;}{\fhiminor\f31575\fbidi \fswiss\fcharset186\fprq2 Calibri Baltic;}
{\fhiminor\f31576\fbidi \fswiss\fcharset163\fprq2 Calibri (Vietnamese);}{\fbiminor\f31578\fbidi \froman\fcharset238\fprq2 Times New Roman CE;}{\fbiminor\f31579\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr;}
{\fbiminor\f31581\fbidi \froman\fcharset161\fprq2 Times New Roman Greek;}{\fbiminor\f31582\fbidi \froman\fcharset162\fprq2 Times New Roman Tur;}{\fbiminor\f31583\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew);}
{\fbiminor\f31584\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic);}{\fbiminor\f31585\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic;}{\fbiminor\f31586\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}}
{\colortbl;\red0\green0\blue0;\red0\green0\blue255;\red0\green255\blue255;\red0\green255\blue0;\red255\green0\blue255;\red255\green0\blue0;\red255\green255\blue0;\red255\green255\blue255;\red0\green0\blue128;\red0\green128\blue128;\red0\green128\blue0;
\red128\green0\blue128;\red128\green0\blue0;\red128\green128\blue0;\red128\green128\blue128;\red192\green192\blue192;\chyperlink\ctint255\cshade255\red5\green99\blue193;\red0\green32\blue96;}{\*\defchp \fs24 }{\*\defpap \ql \li0\ri0\sl480\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 }\noqfpromote {\stylesheet{\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 
\fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 \snext0 \sqformat \spriority0 \styrsid12922607 Normal;}{\*\cs10 \additive \ssemihidden \sunhideused \spriority1 Default Paragraph Font;}{\*
\ts11\tsrowd\trftsWidthB3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\trcbpat1\trcfpat1\tblind0\tblindtype3\tsvertalt\tsbrdrt\tsbrdrl\tsbrdrb\tsbrdrr\tsbrdrdgl\tsbrdrdgr\tsbrdrh\tsbrdrv \ql \li0\ri0\sl480\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 \snext11 \ssemihidden \sunhideused Normal Table;}{\*\cs15 \additive \rtlch\fcs1 
\af0\afs16 \ltrch\fcs0 \fs16 \sbasedon10 \ssemihidden \sunhideused \styrsid12922607 annotation reference;}{\s16\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs20\alang1025 \ltrch\fcs0 
\fs20\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext16 \slink17 \ssemihidden \sunhideused \styrsid12922607 annotation text;}{\*\cs17 \additive \rtlch\fcs1 \af0\afs20 \ltrch\fcs0 \fs20\dbch\af0 
\sbasedon10 \slink16 \slocked \ssemihidden \styrsid12922607 Comment Text Char;}{\s18\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af42\afs18\alang1025 \ltrch\fcs0 
\f42\fs18\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext18 \slink19 \ssemihidden \sunhideused \styrsid12922607 Balloon Text;}{\*\cs19 \additive \rtlch\fcs1 \af42\afs18 \ltrch\fcs0 \f42\fs18 
\sbasedon10 \slink18 \slocked \ssemihidden \styrsid12922607 Balloon Text Char;}{\s20\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \ab\af0\afs20\alang1025 \ltrch\fcs0 
\b\fs20\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 \sbasedon16 \snext16 \slink21 \ssemihidden \sunhideused \styrsid8939244 annotation subject;}{\*\cs21 \additive \rtlch\fcs1 \ab\af0\afs20 \ltrch\fcs0 \b\fs20\dbch\af0 
\sbasedon17 \slink20 \slocked \ssemihidden \styrsid8939244 Comment Subject Char;}{\*\cs22 \additive \rtlch\fcs1 \af0 \ltrch\fcs0 \ul\cf17 \sbasedon10 \sunhideused \styrsid10583531 Hyperlink;}{\s23\ql \li720\ri0\sl480\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext23 \sqformat \spriority34 \styrsid6838555 
List Paragraph;}{\s24\ql \li0\ri0\widctlpar\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 
\sbasedon0 \snext24 \slink25 \sunhideused \styrsid10831395 header;}{\*\cs25 \additive \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22 \sbasedon10 \slink24 \slocked \styrsid10831395 Header Char;}{\s26\ql \li0\ri0\widctlpar
\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 \sbasedon0 \snext26 \slink27 \sunhideused \styrsid9782169 footer;}
{\*\cs27 \additive \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22 \sbasedon10 \slink26 \slocked \styrsid9782169 Footer Char;}}{\*\listtable{\list\listtemplateid-2096230368\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1
\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'00.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li720\lin720 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'01.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li1440\lin1440 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'02.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li2160\lin2160 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'03.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li2880\lin2880 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'04.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li3600\lin3600 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'05.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li4320\lin4320 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'06.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li5040\lin5040 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'07.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li5760\lin5760 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'08.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li6480\lin6480 }{\listname ;}\listid749931728}{\list\listtemplateid840216502\listhybrid{\listlevel\levelnfc0
\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'00.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li720\lin720 }{\listlevel\levelnfc4\levelnfcn4
\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'01.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li1440\lin1440 }{\listlevel\levelnfc2\levelnfcn2
\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'02.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li2160\lin2160 }{\listlevel\levelnfc0\levelnfcn0
\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'03.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li2880\lin2880 }{\listlevel\levelnfc4\levelnfcn4
\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'04.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li3600\lin3600 }{\listlevel\levelnfc2\levelnfcn2
\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'05.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li4320\lin4320 }{\listlevel\levelnfc0\levelnfcn0
\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'06.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li5040\lin5040 }{\listlevel\levelnfc4\levelnfcn4
\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'07.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li5760\lin5760 }{\listlevel\levelnfc2\levelnfcn2
\leveljc2\leveljcn2\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'08.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li6480\lin6480 }{\listname ;}\listid866523487}
{\list\listtemplateid751864516\listhybrid{\listlevel\levelnfc23\levelnfcn23\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\leveltext\leveltemplateid67698689\'01\u-3913 ?;}{\levelnumbers;}\f3\fbias0\hres0\chhres0 
\fi-360\li2160\lin2160 }{\listlevel\levelnfc23\levelnfcn23\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698691\'01o;}{\levelnumbers;}\f2\fbias0\hres0\chhres0 \fi-360\li2880\lin2880 }
{\listlevel\levelnfc23\levelnfcn23\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698693\'01\u-3929 ?;}{\levelnumbers;}\f10\fbias0\hres0\chhres0 \fi-360\li3600\lin3600 }{\listlevel
\levelnfc23\levelnfcn23\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698689\'01\u-3913 ?;}{\levelnumbers;}\f3\fbias0\hres0\chhres0 \fi-360\li4320\lin4320 }{\listlevel\levelnfc23
\levelnfcn23\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698691\'01o;}{\levelnumbers;}\f2\fbias0\hres0\chhres0 \fi-360\li5040\lin5040 }{\listlevel\levelnfc23\levelnfcn23\leveljc0
\leveljcn0\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698693\'01\u-3929 ?;}{\levelnumbers;}\f10\fbias0\hres0\chhres0 \fi-360\li5760\lin5760 }{\listlevel\levelnfc23\levelnfcn23\leveljc0\leveljcn0
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698689\'01\u-3913 ?;}{\levelnumbers;}\f3\fbias0\hres0\chhres0 \fi-360\li6480\lin6480 }{\listlevel\levelnfc23\levelnfcn23\leveljc0\leveljcn0\levelfollow0
\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698691\'01o;}{\levelnumbers;}\f2\fbias0\hres0\chhres0 \fi-360\li7200\lin7200 }{\listlevel\levelnfc23\levelnfcn23\leveljc0\leveljcn0\levelfollow0\levelstartat1\lvltentative
\levelspace360\levelindent0{\leveltext\leveltemplateid67698693\'01\u-3929 ?;}{\levelnumbers;}\f10\fbias0\hres0\chhres0 \fi-360\li7920\lin7920 }{\listname ;}\listid978652579}{\list\listtemplateid908200418\listhybrid{\listlevel\levelnfc0\levelnfcn0\leveljc0
\leveljcn0\levelfollow0\levelstartat1\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'00.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li1080\lin1080 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'01.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li1800\lin1800 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'02.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li2520\lin2520 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'03.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li3240\lin3240 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'04.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li3960\lin3960 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'05.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li4680\lin4680 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698703\'02\'06.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li5400\lin5400 }{\listlevel\levelnfc4\levelnfcn4\leveljc0\leveljcn0
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698713\'02\'07.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-360\li6120\lin6120 }{\listlevel\levelnfc2\levelnfcn2\leveljc2\leveljcn2
\levelfollow0\levelstartat1\lvltentative\levelspace360\levelindent0{\leveltext\leveltemplateid67698715\'02\'08.;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \hres0\chhres0 \fi-180\li6840\lin6840 }{\listname ;}\listid1172337555}
{\list\listtemplateid302673566{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'01\'00;}{\levelnumbers\'01;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-360\li360\lin360 }
{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'03\'00.\'01;}{\levelnumbers\'01\'03;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-360\li1080\lin1080 }{\listlevel\levelnfc0
\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'05\'00.\'01.\'02;}{\levelnumbers\'01\'03\'05;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-720\li2160\lin2160 }{\listlevel\levelnfc0\levelnfcn0
\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'07\'00.\'01.\'02.\'03;}{\levelnumbers\'01\'03\'05\'07;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-720\li2880\lin2880 }{\listlevel\levelnfc0\levelnfcn0\leveljc0
\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'09\'00.\'01.\'02.\'03.\'04;}{\levelnumbers\'01\'03\'05\'07\'09;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-1080\li3960\lin3960 }{\listlevel\levelnfc0\levelnfcn0
\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'0b\'00.\'01.\'02.\'03.\'04.\'05;}{\levelnumbers\'01\'03\'05\'07\'09\'0b;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-1080\li4680\lin4680 }{\listlevel\levelnfc0
\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'0d\'00.\'01.\'02.\'03.\'04.\'05.\'06;}{\levelnumbers\'01\'03\'05\'07\'09\'0b\'0d;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-1440\li5760\lin5760 }
{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'0f\'00.\'01.\'02.\'03.\'04.\'05.\'06.\'07;}{\levelnumbers\'01\'03\'05\'07\'09\'0b\'0d\'0f;}\rtlch\fcs1 \af0 \ltrch\fcs0 
\fbias0\hres0\chhres0 \fi-1440\li6480\lin6480 }{\listlevel\levelnfc0\levelnfcn0\leveljc0\leveljcn0\levelfollow0\levelstartat1\levelspace0\levelindent0{\leveltext\'11\'00.\'01.\'02.\'03.\'04.\'05.\'06.\'07.\'08;}{\levelnumbers
\'01\'03\'05\'07\'09\'0b\'0d\'0f\'11;}\rtlch\fcs1 \af0 \ltrch\fcs0 \fbias0\hres0\chhres0 \fi-1800\li7560\lin7560 }{\listname ;}\listid1837727001}}{\*\listoverridetable{\listoverride\listid1837727001\listoverridecount0\ls1}{\listoverride\listid978652579
\listoverridecount0\ls2}{\listoverride\listid1172337555\listoverridecount0\ls3}{\listoverride\listid866523487\listoverridecount0\ls4}{\listoverride\listid749931728\listoverridecount0\ls5}}{\*\pgptbl {\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0
\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0
\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}
{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp
\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98
\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0
\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp59\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0
\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp50\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp
\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp44\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp64\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp88\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp49\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp69
\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp85\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp89\itap0\li0
\ri0\sb0\sa0}{\pgp\ipgp70\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp41\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0
\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp
\ipgp60\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp51\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp57\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp48\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp56\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp83\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp66
\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp0\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0
\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp25\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}{\pgp\ipgp98\itap0\li0\ri0\sb0\sa0}}{\*\rsidtbl \rsid72633\rsid143986\rsid219327\rsid222133\rsid263730\rsid337580\rsid469240\rsid535446
\rsid547947\rsid619374\rsid736518\rsid878447\rsid940028\rsid1000786\rsid1004047\rsid1381706\rsid1445144\rsid1580624\rsid1581160\rsid1709866\rsid1722187\rsid2047672\rsid2176898\rsid2184581\rsid2255683\rsid2302265\rsid2308079\rsid2369800\rsid2378264
\rsid2385648\rsid2435332\rsid2437113\rsid2577523\rsid2885781\rsid3021932\rsid3034741\rsid3083552\rsid3352481\rsid3423554\rsid3424557\rsid3433121\rsid3494077\rsid3552255\rsid3564694\rsid3625173\rsid3818568\rsid3882663\rsid3887961\rsid3897466\rsid3899109
\rsid3948945\rsid4069189\rsid4272191\rsid4281364\rsid4285461\rsid4335062\rsid4346253\rsid4405468\rsid4411152\rsid4488210\rsid4616117\rsid4671096\rsid4671412\rsid4735869\rsid4786016\rsid4816290\rsid4857458\rsid5063881\rsid5131644\rsid5195005\rsid5196865
\rsid5197473\rsid5205671\rsid5210096\rsid5274353\rsid5393224\rsid5453438\rsid5513658\rsid5579689\rsid5722768\rsid5905220\rsid6032334\rsid6097010\rsid6098048\rsid6103299\rsid6110641\rsid6125137\rsid6162799\rsid6246037\rsid6298453\rsid6299227\rsid6441930
\rsid6450218\rsid6558205\rsid6635392\rsid6752496\rsid6821364\rsid6838555\rsid6901297\rsid6965459\rsid7088801\rsid7106638\rsid7477352\rsid7487963\rsid7679060\rsid7932185\rsid8065725\rsid8136602\rsid8149510\rsid8214088\rsid8264544\rsid8280796\rsid8390497
\rsid8399644\rsid8413726\rsid8522860\rsid8604266\rsid8656104\rsid8736574\rsid8737710\rsid8939244\rsid8995012\rsid9132523\rsid9133099\rsid9198104\rsid9333918\rsid9397044\rsid9464399\rsid9466084\rsid9510159\rsid9704786\rsid9723645\rsid9773913\rsid9782169
\rsid9897529\rsid9906434\rsid9913688\rsid10105450\rsid10172048\rsid10189591\rsid10252542\rsid10315296\rsid10430899\rsid10436272\rsid10503490\rsid10577829\rsid10583531\rsid10648842\rsid10831395\rsid10952365\rsid10971343\rsid11209045\rsid11404812
\rsid11416210\rsid11565022\rsid11608079\rsid11630685\rsid11672994\rsid11687557\rsid11746298\rsid11752561\rsid11993212\rsid12021934\rsid12062576\rsid12192436\rsid12278527\rsid12482146\rsid12597420\rsid12609325\rsid12614751\rsid12657383\rsid12670512
\rsid12717567\rsid12811957\rsid12911595\rsid12922607\rsid12926943\rsid12928494\rsid13325595\rsid13380219\rsid13451281\rsid13504710\rsid13507543\rsid13530469\rsid13597677\rsid13784018\rsid13835343\rsid13844855\rsid13925511\rsid13976697\rsid14044557
\rsid14156192\rsid14176773\rsid14225089\rsid14229181\rsid14238776\rsid14296789\rsid14319017\rsid14379391\rsid14430661\rsid14440081\rsid14499852\rsid14636648\rsid14712053\rsid14776492\rsid14897303\rsid14951912\rsid14952404\rsid14957086\rsid14957187
\rsid14964475\rsid15024366\rsid15139881\rsid15272966\rsid15279287\rsid15287385\rsid15351220\rsid15480881\rsid15498985\rsid15533483\rsid15541177\rsid15559183\rsid15802080\rsid15933271\rsid15934940\rsid15942975\rsid15956784\rsid16004937\rsid16016303
\rsid16132832\rsid16151591\rsid16274564\rsid16274659\rsid16399707}{\mmathPr\mmathFont34\mbrkBin0\mbrkBinSub0\msmallFrac0\mdispDef1\mlMargin0\mrMargin0\mdefJc1\mwrapIndent1440\mintLim0\mnaryLim1}{\info{\author Miranda Dotson}{\operator Miranda's PC}
{\creatim\yr2017\mo2\dy12\hr19\min16}{\revtim\yr2017\mo5\dy4\hr9\min21}{\version23}{\edmins354}{\nofpages48}{\nofwords9807}{\nofchars55900}{\nofcharsws65576}{\vern31}}{\*\xmlnstbl {\xmlns1 http://schemas.microsoft.com/office/word/2003/wordml}}
\paperw12240\paperh15840\margl1440\margr1440\margt1440\margb1440\gutter0\ltrsect 
\widowctrl\ftnbj\aenddoc\trackmoves0\trackformatting1\donotembedsysfont1\relyonvml0\donotembedlingdata0\grfdocevents0\validatexml1\showplaceholdtext0\ignoremixedcontent0\saveinvalidxml0\showxmlerrors1\noxlattoyen
\expshrtn\noultrlspc\dntblnsbdb\nospaceforul\formshade\horzdoc\dgmargin\dghspace180\dgvspace180\dghorigin2160\dgvorigin1440\dghshow1\dgvshow1
\jexpand\viewkind1\viewscale100\pgbrdrhead\pgbrdrfoot\splytwnine\ftnlytwnine\htmautsp\nolnhtadjtbl\useltbaln\alntblind\lytcalctblwd\lyttblrtgr\lnbrkrule\nobrkwrptbl\snaptogridincell\allowfieldendsel\wrppunct
\asianbrkrule\rsidroot12922607\newtblstyruls\nogrowautofit\usenormstyforlist\noindnmbrts\felnbrelev\nocxsptable\indrlsweleven\noafcnsttbl\afelev\utinl\hwelev\spltpgpar\notcvasp\notbrkcnstfrctbl\notvatxbx\krnprsnet\cachedcolbal \nouicompat \fet0
{\*\wgrffmtfilter 2450}\nofeaturethrottle1\ilfomacatclnup0{\*\ftnsep \ltrpar \pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9782169 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 
\fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2047672 \chftnsep 
\par }}{\*\ftnsepc \ltrpar \pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9782169 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2047672 \chftnsepc 
\par }}{\*\aftnsep \ltrpar \pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9782169 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2047672 \chftnsep 
\par }}{\*\aftnsepc \ltrpar \pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9782169 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2047672 \chftnsepc 
\par }}\ltrpar \sectd \ltrsect\pgnrestart\linex0\endnhere\sectlinegrid360\sectdefaultcl\sectrsid13976697\sftnbj {\headerr \ltrpar \pard\plain \ltrpar\s24\qr \li0\ri0\widctlpar
\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13976697 
\par }\pard \ltrpar\s24\qr \li0\ri0\widctlpar\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13976697 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13976697 
\par }}{\footerr \ltrpar \pard\plain \ltrpar\s26\qr \li0\ri0\widctlpar\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par }\pard \ltrpar\s26\ql \li0\ri0\widctlpar\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par }}{\headerf \ltrpar \pard\plain \ltrpar\s24\qr \li0\ri0\widctlpar\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid16274564 
\par }\pard \ltrpar\s24\ql \li0\ri0\widctlpar\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid16274564 
\par }}{\*\pnseclvl1\pnucrm\pnstart1\pnindent720\pnhang {\pntxta .}}{\*\pnseclvl2\pnucltr\pnstart1\pnindent720\pnhang {\pntxta .}}{\*\pnseclvl3\pndec\pnstart1\pnindent720\pnhang {\pntxta .}}{\*\pnseclvl4\pnlcltr\pnstart1\pnindent720\pnhang {\pntxta )}}
{\*\pnseclvl5\pndec\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}{\*\pnseclvl6\pnlcltr\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}{\*\pnseclvl7\pnlcrm\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}{\*\pnseclvl8
\pnlcltr\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}{\*\pnseclvl9\pnlcrm\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}\pard\plain \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 
\rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 Comparing and Contrasting }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 
For profit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159  and }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 Nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159  Crisis Communication}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid10831395  R}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 esponse using }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 \line }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid10831395\charrsid9510159 W. T. Coombs\rquote s Situational Crisis }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 Communication}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159  Theory
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 by
\par Miranda Dotson
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par 
\par 
\par 
\par 
\par A}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15287385  thesis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
 presented to the Honors College of Middle Tennessee State University in partial fulfilment of the requirements for graduation fro}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 m the University Honors College}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid10831395\charrsid9510159 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 \page 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 Comparing and Contrasting }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid10952365 For profit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159  and }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 Nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395  Crisis Communication R}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 esponse using }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 \line }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 W. T. Coombs\rquote s Situational Crisis }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 Communication}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159  Theory
\par }\pard \ltrpar\qr \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid15559183 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3948945 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3948945\charrsid9510159 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par 
\par 
\par 
\par 
\par 
\par Miranda Dotson
\par 
\par 
\par 
\par 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3948945 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3948945\charrsid9510159 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\tx4950\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 \tab APPROVED:
\par \tab 
\par \tab ______________________________
\par \tab Dr. Sharon Seaton Smith}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 , Advisor}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9704786 Communication Studies and Organizational
\par  \tab Communication}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par \tab 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10831395 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 \tab ______________________________
\par \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8264544 Dr. Janis Brickey}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \cf6\insrsid10831395\charrsid11993212 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8264544 Department of Human Sciences}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395\charrsid9510159 
\par 
\par \tab ______________________________
\par \tab Dr. Philip Phillips
\par \tab University Honors College Associate Dean}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10831395 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11746298 
\par \sect }\sectd \ltrsect\marglsxn2160\psz1\sbknone\pgnrestart\linex0\endnhere\titlepg\sectlinegrid360\sectdefaultcl\sectrsid2302265\sftnbj {\headerf \ltrpar \pard\plain \ltrpar\s24\qr \li0\ri0\widctlpar
\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\field{\*\fldinst {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
 PAGE   \\* MERGEFORMAT }}{\fldrslt {\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid11746298 1}}}\sectd \ltrsect\marglsxn2160\linex0\endnhere\sectdefaultcl\sftnbj {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par }\pard \ltrpar\s24\ql \li0\ri0\widctlpar\tqc\tx4680\tqr\tx9360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid16274564 
\par }}\pard\plain \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3948945 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid9782169\charrsid3948945 Dedication Page}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 
\par }\pard \ltrpar\qc \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8604266 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs32\insrsid16004937\charrsid15139881 I dedicate this thesis to:
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\insrsid8604266 
\par }\pard \ltrpar\ql \li1440\ri0\widctlpar\tx1440\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1440\itap0\pararsid15139881 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid16004937\charrsid15139881 My mother who has unfailingly }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \i\fs28\insrsid15139881 championed}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid15139881\charrsid15139881  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid8604266\charrsid15139881 me for all my life}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \i\fs28\insrsid15139881  during my pursuits with love and support}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid8604266\charrsid15139881 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid15139881  I did it Mama!}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid8604266\charrsid15139881 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\tx1440\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8604266 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid8604266\charrsid15139881 \tab My father is supported my early education and life.
}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid9782169\charrsid15139881 
\par }\pard \ltrpar\ql \li1440\ri1260\widctlpar\tx1440\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin1260\lin1440\itap0\pararsid8604266 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid8604266\charrsid15139881 
My stepfather who has supported me in my pursuit of higher education both financially and emotionally.
\par My family and friends who have supported me on my journey, particularly Jarra, Kiara,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid15139881\charrsid15139881  Yorkie, Bekka,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid8604266\charrsid15139881 
 Jensen,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid15139881\charrsid15139881  Aaliyah,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid8604266\charrsid15139881  and Rachel who have helped me overcome my insecurities.
\par The staff of Columbia State Community College and Trio Student Support, particularly Joan Cook, Greg Mewbourn, and James Smith who recommended me to and helped me get in the Honors College.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\fs28\insrsid15139881\charrsid15139881 
The faculty of the Jones College of Business, particularly Dr. Gregory Nagel and Dr. Jean Wilson who taught me as much emotional and personality growth as they did knowledge in the classroom.
\par The staff of the Honors College who have not only been immensely supportive in my studies as a student, but have also been amazing co-workers who made working a joy. Thank you!
\par Last but certainly not least, my thesis advisor who supported me academically and went above and beyond to support show me that I can actually write a thesis!
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8604266 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\tx1440\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8604266 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8604266 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid8604266 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid1580624 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid9782169 Table of Contents}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\b\insrsid16274564 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 List of Tables \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85
\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 1
\par Definition of Terms \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.. 2
\par Abstract \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 3
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid15802080 Chapter 1 Situational Crisis Communication Theory}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  ...\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 4
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \insrsid2302265\charrsid3552255 \hich\af0\dbch\af0\loch\f0 1.1\tab}}\pard\plain \ltrpar\s23\ql \fi-360\li1080\ri0\sl480\slmult1
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\ilvl1\adjustright\rin0\lin1080\itap0\pararsid2302265\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2302265\charrsid3552255 Introduction}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 4
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \insrsid2302265\charrsid15802080 \hich\af0\dbch\af0\loch\f0 1.2\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid15802080 Thesis Statement and Question}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 6
\par }\pard\plain \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 
\fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid15802080 Chapter 2 \'85\'85\'85\'85\'85}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 \'85..}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid2302265\charrsid15802080 \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.. 7
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid15802080 2.1 Review of }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3423554\charrsid15802080 Literatur}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid3423554 e..}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid15802080 \'85}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3423554 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid15802080 \'85\'85\'85\'85\'85\'85
\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.. 7
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid15802080 2.2 Crisis Management }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265   \'85}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid2302265\charrsid15802080 \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 7}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 
\par \tab 2.3 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid3552255 Reputation}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.\'85\'85... 7
\par \tab 2.4 Ethics ...\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 8
\par \tab 2.5 Attribution Theory \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85... 8
\par \tab 2.6 Neoinstitutionalism \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.. 9
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 \tab 2.7 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid2302265\charrsid13504710 Situation Crisis Communication Theory}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 9
\par \tab 2.8 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid13504710 Crisis Response Strategies}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85..... 14}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid2302265\charrsid13504710 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 Chapter 3 \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85
\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85...... 18
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2302265 \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 3.1 }{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid2302265\charrsid13504710 Wounded Warrior Project Case Study}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85...\'85\'85\'85\'85\'85 18
\par \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid13504710 3.2 Wounded Warrior Project }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 Stakeholders \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 19
\par \tab 3.3}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid13504710  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 Relationship History \'85\'85..\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 19
\par \tab 3.4 Crisis Overview \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 21
\par \tab 3.5 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid12021934 WWP Crisis Response}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.. 23
\par \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid12021934 3.6 Application of SCCT}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 24
\par Chapter 4 \'85\'85}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 26}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par \tab 4.1}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid12021934  Epipen Case Study}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85..\'85\'85\'85.. 26}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2302265 
\par \tab 4.2 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid12021934 Mylan Stakeholders}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.\'85\'85.. 27}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2302265 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 \tab 4.3 Relationship History \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.. 27
\par \tab 4.4}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid12021934 Crisis History}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85.\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85
\'85\'85\'85\'85\'85\'85 2}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 8}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 4.5}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid12021934  Crisis Overview}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85
\'85\'85\'85\'85\'85. 28}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 \tab 4.6 Crisis Response \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 30
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 \tab 4.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 7}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid16132832 Application of SCCT}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 3}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 1}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid14044557 Chapter 5}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85.\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 3}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 3}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid14044557 
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid14044557 5.1 Conclusion}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2302265  \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 3}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 3}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 References \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85
\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85 3}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3423554 6}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 \page 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265 \sect }\sectd \ltrsect
\marglsxn2160\psz1\pgnrestart\linex0\endnhere\titlepg\sectlinegrid360\sectdefaultcl\sectrsid2302265\sftnbj \pard\plain \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2302265 \rtlch\fcs1 
\af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2302265\charrsid14044557 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid1580624 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid3882663 List of Tables}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid9782169 

\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14897303\charrsid1580624 Table 1. 13 Crisis Types Used in the Study in 2002\'85\'85\'85\'85\'85
\'85\'85\'85\'85\'85\'85.. 10
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1580624\charrsid1580624 Table 2. Crisis Clusters in 2006}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1580624 \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85\'85. 12
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1580624\charrsid1580624 Table 3. Crisis Respons}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1580624 e Strategies by Response Option\'85\'85\'85\'85\'85\'85\'85\'85\'85.. 16}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid5722768 
\par T}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5722768\charrsid5722768 able 4. Stakeholders of Wounded Warrior Project affected by the crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5722768 \'85\'85\'85 18
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5722768\charrsid5722768 Table 5. Stakeholders of Mylan affected by the crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5722768 \'85\'85\'85\'85\'85\'85\'85\'85\'85\'85... 25
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid16274564\charrsid1580624 \page 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid10831395 
\par 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607\charrsid5579689 Definition of Terms
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607\charrsid14156192 Crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\b\insrsid12922607  -}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192  in relation to crisis management, is defined as a significant threat to operations or rep
utations that can have negative consequences if not handled properly (Coombs, 2014).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607 Crisis Communication \endash  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12922607 is defined as \'93what organizational representatives say to publics after a crisis\'94 }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid12922607\charrsid14296789 (Coombs, Chandler, & Holladay, 1995)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12922607 .}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12922607\charrsid14296789 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607\charrsid14156192 Crisis Management}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607  -}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192 
 is defined as a process designed to prevent or lessen the damage a crisis can inflict on an organization and its stakeholders (Coombs, 2014).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607 Crisis Response Strategy }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid3897466 (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607\charrsid3897466 CRS}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid12922607\charrsid3897466 )}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8736574 \endash  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4786016 
communicative resources used to protect an organization\rquote s reputation during a crisis }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4786016\charrsid4786016 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4786016 .}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \b\insrsid12922607\charrsid5195005 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid10952365 Nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607\charrsid14156192  Organization}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid14156192 (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid10952365 NONPROFIT}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192 )}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  -}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid12922607\charrsid14156192  is defined by Cornell University Law School as a group organized for purposes other than generating profit and in which no part of the organization's income is distributed to
 its members, directors, or officers }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid9333918 (2007).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607\charrsid14156192 Situational Crisis Communication Theory}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192  (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\b\insrsid12922607\charrsid3897466 SCCT}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192 )}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  -}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192 
 is defined as a theory-based, empirically}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14319017  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid14156192 tested method for }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid9333918 selecting crisis response strategies (Coombs, 2007). 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607\charrsid9333918 Stakeholder -}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid9333918  is defined as any group that can affect or be affected by the behavior of an 
\par organization (Coombs, 2007).
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 \page }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid16132832\charrsid16132832 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid11565022 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4488210\charrsid4488210 Abstract}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4488210 

\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022 \tab 
Crises have the potential to ruin an organization.  Every organization will event}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 ually have to deal with a situation that is considered a \'93crisis\'94}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022 
 at least one time.  Once in the throes of a crisis, an organization must act quickly to limit the amount of reputational damage inflicted by the crisis.  Organizations must choose a crisis response strategy, such as the ones in Coomb\rquote 
s Situational Crisis Communications Theory (SCCT) to attempt to salvage its reputa}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 tional assets.  This thesis}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022  explore}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid10952365 s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022  the applicability of SCCT to a }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022  and a }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid10952365 for profit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022  organization for comparison.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4488210 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022 \tab This thesis explores the Wounded Warrior Project\rquote s financial communication crisis in 2016 and Mylan\rquote 
s Epipen communication crisis in 2016.  Media reports and organizational responses were analyzed for compliance to SCCT guidelines then }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9466084 compared.  Neither organization}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid11565022  followed SCCT completely}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9466084 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022  but SCCT was found to be }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 applicable.  T}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid3552255 his thesis found several obstacles organizations might have in using SCCT.  More research into the use of SCCT is recommended.
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3552255 \page 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11565022 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid16132832\charrsid16132832 Chapter 1}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid16132832  Situational Crisis Communication Theory}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid16132832\charrsid16132832 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3552255 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid16132832\charrsid3552255 1.1 }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid12922607\charrsid3552255 Introduction
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12922607 At some point}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid10952365 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12922607  almost all organ
izations have to deal with at least one crisis that will threaten the organization in several different ways.  Crises can have financial, legal, and environmental consequences that have the possibility to devastate an organization.  Until about 20 years a
g
o, most crisis research was centered in the pre-planning stage of crisis management, which was restricting research to the structural components of crisis response while failing to properly address the potential usefulness of analyzing crisis communicatio
n (Coombs, 1995: }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14319017 Coombs & Holladay, 1996}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12922607 
).  William T. Coombs held that crisis response strategies should match the crisis type and so created the Situational Crisis Communication Theory}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14440081  (SCCT)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12922607 
.  While crisis planning is undoubtedly important, crisis managers should have an empirically based method of choosing a crisis response that matches the crisis type.  
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid3021932 Th}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 ere has been much research into h}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid3021932 ow and }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid12922607 when SCCT could be applied to a }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 for profit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid3021932  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607 organization\rquote s crisis response strategy.  While the tests of SCCT have shown}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365  the theory to have promise for profit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 
 organizations, there is a gap in the research.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3494077   Ver}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid263730 y li}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 ttle research has been considered}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid263730  whether SCCT is applicable to }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 Nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3494077  Organizations.  Fussell Sisco,}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid263730  stated that}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid3021932 there has been very li}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 ttle research
 in}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081 to crisis communications for }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081  organization}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607 s}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid263730  when researching SCCT\rquote s possibilities for use in a Red Cross crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid6965459 2012)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid3021932 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607   According to the }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid13530469 
Bureau of Labor Statistics}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  of the }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid13530469 U.S. Department of Labor}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081 , as of 2012, }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 s accounted for }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid13530469 11,426,870}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607  jobs, which is 10.3% of private sector of employment (2014).  With such a large sector of employment derived from }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081 s}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 ,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 more research is needed into public relations crisis response.  }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid3494077 Fussell }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 Sisco has also specified that for }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081 s}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 , \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid736518 communication after a crisis is essential to restoring a positive reputation and, perhaps, ultimately the continued }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 success of such an organization\'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid736518 (2012)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 . 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 \page 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3552255 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3552255 1.2 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid3552255 Thesis Statement and Question
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10952365 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 This thesis }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid14440081\charrsid14440081 s}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 eeks}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081  to bring about a greater understanding of th
e Situational Crisis Communication Theory, from develop}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 ment to application, and to create}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081 
 a greater understanding of similarities and difference in crisis communication response between }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 for profit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081  and }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081  organizations.
\par Could the Situational Crisis Communication Theory be useful in determining the type of crisis response to use during a crisis involving a large }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid14440081\charrsid14440081  or}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13844855 ganization such as the Wounded Warrior Project}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081 , in the same way it can be useful to large }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 for profit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081  organizations}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13844855 , such as Mylan}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid14440081\charrsid14440081 ?
\par In this study, the SCCT will be applied to two crisis situations, one in a }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 for profit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081  organization and one in a }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081  organization. By thoroughly analyzing news reports covering both crises and responses, this study will address the following research
 questions: }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14440081 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081 1. How useful}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid10952365 ,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081  overall}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 ,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081 
 is the SCCT in dealing with the two crisis? }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081 2. What specific SCCT strategies seem to work best for each organization? }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14440081\charrsid14440081 3. Could application of the SCCT to crisis situations, especially in }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid14440081\charrsid14440081  organizations, help the organization deal more effectively with crises?}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607 \page 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid12922607 Chapter 2
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3552255 2.1 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid3552255 Review of Literature
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3552255 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3552255 2.2}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid3552255\charrsid3552255  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12614751\charrsid3552255 Crisis Management}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11608079\charrsid3552255 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid11608079 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3494077\charrsid3494077 \tab }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid12062576 It is helpful to know a breakdown of the anatomy of a crisis and how it relates to crisis communication and crisis management. \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576\charrsid12062576 
Crisis management can be divided into three phases: (1) pre-crisis, (2) crisi}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576 s response, and (3) post-crisis\'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576\charrsid12062576 (Coombs, 2014)}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576 . The pre-crisis phase is when crisis managers are planning what to do should a crisis occur }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576\charrsid12062576 (Coombs, 2014)}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid12062576 .  This is the phase in which crisis managers can prevent a crisis from happening }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576\charrsid12062576 (Coombs, 2014)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576 .}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid16399707   }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid16399707\charrsid16399707 
The best crisis is no crisis; therefore, an important part of crisis management is preventing the crisis from happening (Coombs, 1999).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid16399707  However, it is not always possible to prevent 
a crisis from occurring, which is why SCCT was created to help crisis managers with the next phase of a crisis management, crisis response.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576   \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12062576\charrsid12062576 The crisis response phase is when management must actually respond to a crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576 \'94}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12062576\charrsid12062576  }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid12062576\charrsid12062576 (Coombs, 2014).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576   The majority of the SCCT theory happens during the phase.  \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12062576\charrsid12062576 The post-crisis phase looks for ways to better prepare for the next crisis and fulfills commitments made during the crisis phase }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576 including follow-up information\'94 }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576\charrsid12062576 (Coombs, 2014)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12062576 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid16399707   }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid3494077\charrsid3494077 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3552255 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3552255 2.3 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12614751\charrsid3552255 Reputation
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid15533483 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4335062 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365 
SCCT places a premium on reputational assets.  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4335062 \'93SCCT assumes that an organization\rquote 
s reputation, that is, how the organization is perceived by its publics, is a valued resource that is threatened}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244  by crisis\'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244\charrsid8939244 
(Coombs & Holladay, 2002)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10952365   When reputational assets are threatened, the organization must respond.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid15533483   }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15533483\charrsid3899109 \'93An organization\rquote s communicative response to a crisis can serve to limit and even repair the reputational damage\'94 (Coombs & Holladay, 2002).}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid10952365   Limiting the amount of reputational damage is paramount in crisis communication.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15533483\charrsid3899109   }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1004047 \'93
Reputations are widely recognized as a valuable, intangible asset\'94 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1004047\charrsid1004047 (Coombs & Holladay, 2006)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1004047 .  }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid15533483 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13504710 2.4 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12614751\charrsid13504710 Ethics
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid11608079 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12614751 \tab Reputation in an organization is important }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13507543 ,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12614751 but it should never take precedence over the safety of people a
nd animals.  Coombs has stated several times that before reputation is considered information about safety should be given without hesitation}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244  before reputational concerns are addressed }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid8939244\charrsid8939244 (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244 Coombs, 1999; }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244\charrsid8939244 Coombs & Holladay, 2002)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12614751 . }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15934940  SCCT argues that if a crisis has victims (people/}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15934940\charrsid9333918 
animals that have been/can be harmed by a crisis) must be the first concern of an organization (Coombs 2007, 2014).  Organizations must provide victims of a crisis with instructional information telling stakeholders how to protect thems
elves and provide care response to help stake holders deal with the crisis psychologically (Coombs 2007, 2014).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12614751\charrsid12614751 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13504710 2.5 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid13504710 Attribution Theory
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 \tab 
The basis for Situational Crisis Communication Theory can be}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11608079  found in Attribution Theory. }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  According to Attribution Theory, }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364 based on the three dimensions of locus, stability, and controllability}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 ,}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364 
 people make judgements about the cause or causes of an event (Coombs, 1995).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364 Locus, meaning l}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid13507543 ocus of control, is the extent to}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364  which people believe themselves to be in control of a situation, whether the locus is internal or external to an actor (Coombs, 1995)}
{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13507543 .  Stability refers to extent to}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364 
 which the cause of the event varies over time (Coombs, 1995).  Stability assesses if the event's cause ha}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11608079 ppens frequently (stable) or in}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid6821364 frequently (unstable) (Coombs & Holladay, 1996).  Controllability refers to the amount of control the actor has over the cause of the event (Coombs, 1995).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607   
\par \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364 Attribution Theory }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 is the basis for explaining}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364 
 the relationship between crisis situations}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  and}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364  crisis response strategies (Coombs, 1995). }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607  Coombs used Attribution Theory as a basis for creating SCCT as a guide for understanding human behavior. }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6821364  \'93Attribution Theory posits that }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid12922607\charrsid9333918 people look for the causes of events, especially unexpected and negative events\'94 (Coombs, 2007).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 
  Using the knowledge of Attribution Theory, Coombs created SCCT to give crisis managers the ability to choose a crisis response strategy based on the three dimensions in which people place blame. 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13504710 2.6 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid13504710 Neoinstitutionalism
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx720\tx4950\tx5850\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12922607 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12922607\charrsid4671412 The relationship between }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 crisis response strategies and crisis type can be found in Neoinstitutionalism.  \'93
Neoinstitutionalism is predicated on the concept of organizational legitimacy\'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid8656104 (Coombs & Holladay, 1996)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 
.  Legitimacy is granted to organiza}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15942975 tions that}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  conform to the expectations and societal norms determined by the stakeholders }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid6901297 (Coombs & Holladay, 1996)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 .  A crisis challenges stakeholders\rquote  perceptions to the organization\rquote s legitimacy }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid4285461 (Coombs & Holladay, 1996)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 .  Challenges to the organization\rquote s 
legitimacy require organizations to shift focus from the violation of societal norms to repair the damage }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid4285461 (Coombs & Holladay, 1996)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607 
.  Strategic communication from the organization in the form of crisis response strategies can}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11608079  attempt to}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607  show the challenge 
to be invalid, or failing that, try to show the stakeholders a more positive view of the organization and a milder view of the crisis }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid9198104 (Coombs & Holladay, 1996)}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid12922607 . }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12922607\charrsid8656104 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13504710 2.7 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid2435332\charrsid13504710 Situation Crisis Communication Theory
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12614751 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2435332 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4335062 
Traditionally, scholars have recommended highly accommodative crisis response strategies with full apologies; however, universally applying these highly accommodative strategies is problematic due to legal and financial liabil}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid940028 ities that occur since}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4335062  apologies often requiring organizations to accept responsibility or admit guilt during a crisis }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid4335062\charrsid4335062 (Coombs & Holladay, 2002)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4335062 . }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10315296  \'93
SCCT posits that by understanding the crisis situation, the crisis manager can determine which crisis response strategy or strategies }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8149510 will maximize reputational }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid4671096 protection\'94 without exposing the organization to unnecessary liabilities }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8149510\charrsid9333918 (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9333918\charrsid9333918 Coombs, 2007}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8149510\charrsid9333918 ).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid940028\charrsid9333918   }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8522860\charrsid9333918 
In order to find the appropriate crisis response}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4671096\charrsid9333918 (s)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8522860\charrsid9333918 , crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid8939244\charrsid9333918  managers must first }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid7477352\charrsid9333918 assess reputational threat }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15533483\charrsid9333918 (Coombs, 2014}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid7477352\charrsid9333918 )}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244\charrsid9333918 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4786016\charrsid9333918  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid15533483\charrsid9333918  Assessing reputational threat is a two-step process (Coombs, 2014).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8939244\charrsid9333918 
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid15533483 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2435332\charrsid9333918 
The first step is to assess what level of reputational threat is present in the crisis.  The amount of damage a crisis can do to an organiz}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12614751\charrsid9333918 ation}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid15942975 \rquote }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12614751\charrsid9333918 s reputation is the threat (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9333918\charrsid9333918 Coombs, 2007}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid12614751\charrsid9333918 ).  The reputational threat }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8214088\charrsid9333918 to an organization in a crisis situation is
 shaped by three factors: (1) initial crisis responsibility, (2) crisis history, and (3) relationship history (Coombs, 2007)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11630685\charrsid9333918 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11630685   }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid4786016\charrsid4786016 
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10583531 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid6032334 Crisis responsibility is \'93
how much stakeholder attribute the cause of the crisis to the organization}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13844855 \'94}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid6032334  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid6032334\charrsid6032334 
(Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid6032334 .  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid7477352\charrsid7477352 Crisis type is the \'93frame that the publics use to interpret the crisis\'94 (Coombs & Holladay, 2002).  }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15533483 Coombs and Holladay identified 13 basic crises based on a study which evaluated \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15533483\charrsid15533483 
crisis types based on attributions of crisis responsibility}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15533483 \'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10583531\charrsid10583531 (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid10583531 
Coombs, 2014).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14952404  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14897303 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3083552 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14897303 
\par 
\par 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10583531 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14897303 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid14897303 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid16016303 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\lang1024\langfe1024\noproof\insrsid14897303 
Table 1. 13 Crisis Types Used in the Study in 2002 (Coombs}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\lang1024\langfe1024\noproof\insrsid1722187  and Holladay}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\lang1024\langfe1024\noproof\insrsid14897303  2002: 170-171)}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\lang1024\langfe1024\noproof\insrsid10583531 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\tx360\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3083552 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\lang1024\langfe1024\noproof\insrsid13925511 
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid3083552\charrsid143986 \hich\af0\dbch\af0\loch\f0 1.\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls5\adjustright\rin0\lin720\itap0\pararsid3083552\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs20\insrsid3083552\charrsid143986 Rumor: circulation of false information designed to harm an organization. Snapple facing a rumor that the ship on the label of its iced tea drink is a slave ship and
 that Snapple gives money to the Ku Klux Klan was used as the case.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid13925511\charrsid143986 
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid3083552\charrsid143986 \hich\af0\dbch\af0\loch\f0 2.\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid3083552\charrsid143986 
Natural disaster: a naturally occurring even (an act of God) that damages an organization. A bank in Homestead, Florida slowly reestablishing operations after Hurricane Andrew was used as the case.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid3083552\charrsid143986 \hich\af0\dbch\af0\loch\f0 3.\tab}
Malevolence/product tampering: damage by an external agent against an organization. The Sudafed tampering in Washington that killed two people was used as the case.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid3083552\charrsid143986 \hich\af0\dbch\af0\loch\f0 4.\tab}Workplace violence: an attack by an employee or former employee on curre
nt employees on the job. A shooting at the Radisson Bay }{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid7106638\charrsid143986 Harbor}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid3083552\charrsid143986 
 Hotel Florida in which an employee shot five coworkers was used as the case.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid7106638\charrsid143986 \hich\af0\dbch\af0\loch\f0 5.\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid7106638\charrsid143986 
Challenge: confrontation by disgruntled stakeholders claiming an organization is operating in an inappropriate manner. The American Family Association\rquote 
s (AFA) picketing of Waldenbooks was used as the case. The AFA maintained that Waldenbooks was a pornography peddler because it carried }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\fs20\insrsid7106638\charrsid143986 Playboy}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs20\insrsid7106638\charrsid143986  and art books containing nudity. AFA wanted all of these materials removed from the shelves of Waldenbooks.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid7106638\charrsid143986 \hich\af0\dbch\af0\loch\f0 6.\tab}Technical breakdown accident: an industrial accident caused by technology or }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs20\insrsid14225089\charrsid143986 equipment}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid7106638\charrsid143986  failure. The rapturing of an oil storage tank owned by Ashland Oil was used as the case. The rupture was caused by flaws in the stee
l that went unnoticed during normal }{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid14225089\charrsid143986 inspections. The case notes that Ashland had no way of knowing about the flaws.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid7106638\charrsid143986 

\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid14225089\charrsid143986 \hich\af0\dbch\af0\loch\f0 7.\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid14225089\charrsid143986 
Technical breakdown product recall: the recall of a product because of the technology or equipment failure. A recall of 70,000 television
 set by Sharp was used as the case. The televisions became a fire hazard over time as a faulty connector wore out. The faculty connector, provided by a supplier, was not discovered until the overheating problem emerged years later.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid14225089\charrsid143986 \hich\af0\dbch\af0\loch\f0 8.\tab}Megadamage: a technic
al breakdown accident that produces significant environmental damage. A 210,000-gallon oil spill in Galveston, Texas by Buffalo-Marine Services, Inc. was used as the case. One oil slick was over 5 miles long, and the spill posed a threat to sea birds livi
ng in nearby wetlands. The environmental damage dominates the interpretation of the crisis, not the fact that it is a technical breakdown accident.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid14225089\charrsid143986 \hich\af0\dbch\af0\loch\f0 9.\tab}Human breakdown accident: an industrial accident caused by human error. The explosion of a chemical storag
e tank at a Ford truck plant was used as the case. Worker accidently hooked up ta line delivering phosphoric acid to a tank holding sodium nitrate. The two solutions formed nitrous oxide and the pressure from the reaction blew the top off the tank, releas
ing a gas cloud. Even if the environmental }{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 h}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid14225089\charrsid143986 uman breakdown aspect of the accident becomes the }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 defining feature of the crisis.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid14225089\charrsid143986 
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 \hich\af0\dbch\af0\loch\f0 10.\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 
Human breakdown product recall: a product recall caused by human error. A hamburger recall by Hudson Foods was used as the case. The beef became contaminated by }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\fs20\insrsid6299227\charrsid143986 E. coli}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986  when plant employees mistakenly placed contaminated beef back into the grinding process over a 3-day period. Their actions prompted the large product recall.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 \hich\af0\dbch\af0\loch\f0 11.\tab}Organizational misdeeds with no injuries (to external stake}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs20\insrsid143986\charrsid143986 h}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 olders): management knowingly deceives stakeholders but without causing injury. C}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid143986\charrsid143986 h}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 rysler disconnecting odometers on }{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid143986\charrsid143986 t}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 
est cars but not telling the buyer about the process was used as the case. Customers did not know the real mileage on the test cars not they know the cars had been driven hard test miles.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 \hich\af0\dbch\af0\loch\f0 12.\tab}
Organizational misdeed management misconduct: management knowingly violates laws or regulations. Astra Pharmaceutical\rquote s three top managers being found guilty of gross sexual harassment of female sales representatives was used as the case.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 \hich\af0\dbch\af0\loch\f0 13.\tab}
Organizational misdeeds with injuries (to external stakeholders): managers knowingly place stakeholders at risk and some are injured. Morton Feedmills letting dog food be delivered that they knew contained small amounts of monensin, a }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \fs20\insrsid143986\charrsid143986 poultry}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs20\insrsid6299227\charrsid143986 
 medication, was used as the case. Monensin is toxic to dogs. An investigative report found that managers allowed the shipment to occur, resulting in the nonfatal poisoning a number of dogs.
\par }\pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs22\insrsid13925511\charrsid13925511 
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12192436 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12192436\charrsid12192436 Stakeholder perceptions of the organization
\rquote s crisis responsibility have been proven to increase as the attributions of personal control intensify (Coombs, 1998; Coombs & Holladay, 2002).  \'93The Crisis Responsibility \endash 
 Organizational Reputation Proposition [sic] states that as stakeholders attribute greater crisis responsibility to the organization, their perceptions of the organizational reputation will decline\'94 (Coombs, 20}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid15942975 07).  This link was verified by}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12192436\charrsid12192436  studies }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12192436\charrsid1722187 
performed by Coombs and Holladay in 1996 and 2001 giving more validity to SCCT (Coombs, 2007).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12192436 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9897529 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14952404 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529 
Based on the amount of crisis responsibility generated by each crisis type, SCCT groups crisis types into three crisis cluster}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15942975 s}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529  }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid9897529\charrsid9897529 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529 .  \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14957187 T}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529\charrsid9897529 
he assumption is that crises in the same}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529\charrsid9897529 cluster will have underlying similarities that allow crisis managers to}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid9897529  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529\charrsid9897529 have one crisis plan that can be applied to a group of crises}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529 \'94 }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid9897529\charrsid9897529 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid9897529 .  The following table identifies and explains the types of crisis clusters.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1580624 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8399644 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1580624 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid1580624 Table 2. Crisis Clusters in 2006 (Coombs 2006: 244)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid1580624\charrsid1580624 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4735869 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \fs32\lang1024\langfe1024\noproof\insrsid4735869 Crisis Clusters}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \fs32\lang1024\langfe1024\noproof\insrsid9897529 
\par }\pard \ltrpar\ql \li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4735869 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869\charrsid4735869 Victim Cluster}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869 : In these crisis types the organization is also a victim of the crisis.
\par }\pard \ltrpar\ql \li720\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid4735869 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Natural disaster}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869 : Acts of nature that damage an organization sch as an earthquake.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Rumors}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869\charrsid4735869 :}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid4735869  False and damaging information about an organization is being circulated.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Workplace violence}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869 : Current or former employee attacks current employees on-site.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Product Tamper/Malelence}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869 : External agent causes damage to an organization.
\par }\pard \ltrpar\ql \li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4735869 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Accident Cluster}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869 : In these crisis types the organizational actions leading to the crisis were unintentional.
\par }\pard \ltrpar\ql \li720\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid4735869 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Challenges}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869 : Stakeholders laim an organization is operating in an inappropriate manner.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Megadamage}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869\charrsid4735869 :}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid4735869  A techincal accident where the focus is on the environmental damge from the accident.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Technical breakdown accidents}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869\charrsid4735869 :}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid4735869  A technology or equiptment failure causes an industrial accident.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid4735869 Technical breakdown recalls}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid4735869\charrsid4735869 :}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid4735869  A technology or quiptment failure causes a product to be recalled.
\par }\pard \ltrpar\ql \li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4735869 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid3818568 Preventable Cluster}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568 : In these types of crisis types the organization knowingly placed people at risk, took inappropriate actions, or violated a law/regulation.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid4735869 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid3818568 Human breakdown accidents}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid3818568 : Human error causes an industrial accident.
\par }\pard \ltrpar\ql \li0\ri0\sl360\slmult1\widctlpar\tx720\tx1440\tx2160\tx2880\tx3600\tx4320\tx5040\tx5760\tx6480\tx7200\tqr\tx8640\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3818568 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid3818568 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid3818568 Human breakdown recalls}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568\charrsid3818568 
: Human error causes a product to be recalled.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568 
\par }\pard \ltrpar\ql \li720\ri0\sl360\slmult1\widctlpar\tx720\tx1440\tx2160\tx2880\tx3600\tx4320\tx5040\tx5760\tx6480\tx7200\tqr\tx8640\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid3818568 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\i\lang1024\langfe1024\noproof\insrsid3818568 Organizational misdeed with no injuries}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568 : Stakeholders are deceiived without injury.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid3818568 Organizational misdeed management misconduct}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568 
: Laws or regulations are violated by management.
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \i\lang1024\langfe1024\noproof\insrsid3818568 Organizational misdeed with injuries}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568  Stakeholders a
re placed at risk by management and injuries occur.}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568\charrsid3818568 
\par }\pard \ltrpar\ql \li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4735869 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid3818568 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid4735869\charrsid4735869 
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5196865 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid16274564 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14952404 The second step involves factors (2) crisis history and (3) relationship history.  Crisis history and relationship history are intensifying factors }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid14952404\charrsid14952404 (Coombs, 2014)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14952404 .}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14964475   }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14964475\charrsid14964475 
If an organization has a history of similar crises or has a negative prior reputation, the reputational threat is intensified}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14964475  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14964475\charrsid14964475 
(Coombs, 2014).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14964475   }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5063881 The second intensifying factor, relationship history, refers to how }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12717567 
respectable}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5063881  or }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid12717567 deficient }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5063881 the organization has or is perceived to have treated the
ir stakeholders before the }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5063881\charrsid1722187 crisis (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1722187\charrsid1722187 Coombs, 2007}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5063881\charrsid1722187 
).  \'93An unfavorable prior relational reputation suggests an organization shows little consideration for stakeholders across a number of domains, not just in this crisis\'94 (Coombs, 2007).  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid14957187\charrsid1722187 If an unfavorable crisis history or relationship history is determined to be present by the crisis manager then the crisis cluster should move u}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid14499852\charrsid1722187 
p from the cluster chosen during the initial crisis responsibility evaluation (Coombs, 2007). }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5196865\charrsid1722187  \'93A victim crisis 
generates the same reputational threat as an accident crisis when there is a history of crises and / or an unfavorable prior relationship reputation\'94 (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1722187\charrsid1722187 Coombs, 2007}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid5196865\charrsid1722187 ).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3034741\charrsid1722187   According}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3034741 
 to studies performed by Coombs and Holladay in 2001 and 2004, an accident crisis will create the }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3034741\charrsid1722187 
same reputational threat as an intentional crisis when intensifying factors are present (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1722187\charrsid1722187 Coombs, 2007}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid3034741\charrsid1722187 ).}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \insrsid10583531\charrsid1722187 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid13504710 2.8 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid8065725\charrsid13504710 Crisis Response Strategies}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1709866\charrsid13504710 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8065725 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8065725\charrsid1722187 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid15942975 Crisis response strategies are a game plan of how crisis managers intend to deal with a crisis.  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8065725\charrsid1722187 Crisis response}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid15942975 
 strategies are what managers do}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8065725\charrsid1722187  and say after a crisis (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1722187\charrsid1722187 Coombs, 2007}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid8065725\charrsid1722187 ).  There is no definitive list of crisis response strategies that will be perfect for any and all crises; however, a useful list of crisis response strategies can be crafted (Coombs, 2007).  \'93SCCT\rquote 
s list of crisis response strategies is built around the perceived acceptance of responsibility for a crisis embodied in the response\'94 (Coombs, 2007).  The more an}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8065725  }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid8065725\charrsid1722187 organization is responsible for a crisis, the more accommodative the crisis response strategy must be}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11752561\charrsid1722187 come}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \insrsid8065725\charrsid1722187  (}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid1722187\charrsid1722187 Coombs, 2007}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11752561\charrsid1722187 ).}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid11752561  }
{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid8065725 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid5393224 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2437113 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid15942975 SCCT does not a set in stone group of crisis response strategies.  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2437113 \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid2437113\charrsid2437113 Crisis response strategies are optional; crisis managers can choose which, if an}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2437113 y, to use in a crisis situation
\'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2437113\charrsid2437113 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2437113 
.  Selecting the most appropriate crisis response stratgy(es) is the key to proecting reputational assets }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2437113\charrsid2437113 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid2437113 . }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224 \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224\charrsid5393224 
The deny response option seeks to prove no crisis exists or that the}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224\charrsid5393224 
organization has no responsibility for the crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224 \'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224\charrsid5393224 (Coombs, 2006).}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224   If there is no crisis then there can be no damage to an organization\rquote s reputation }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid5393224\charrsid5393224 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224 
.  Scapegoating is another form of the denial response strategy.  Scapegoating blames someone else for the crisis }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224\charrsid5393224 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224 . }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid15934940 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid337580 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid5393224 \tab }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid7932185 When using the diminish strategy, \'93the }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185\charrsid7932185 crisis manager accepts a crisis occurred and that his or}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185\charrsid7932185 
her organization is involved but tries to change the attributions stakeholders make about a crisis in order to reduce the reputational damage from the crisis situation}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185 \'94 }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185\charrsid7932185 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185 .  Crisis managers can either claim the crisis is not as }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid12717567 dire }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185 
as stakeholders believe or argue that the crisis is the result of outside influences to minimize organizational responsibility }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185\charrsid7932185 (Coombs, 2006)}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid7932185 .  The lower level of seriousness of the crisis must be true }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 
in order to reduce the attributed crisis responsbility stakerholder have placed on the organization }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580\charrsid337580 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid337580 .  \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580\charrsid337580 
If stakeholders attribute less crisis responsibility to the organization, the crisis will do less reputational damage}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 \'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid337580\charrsid337580 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 .  According to Coombs and Holladay\rquote s studies in 1996, 2001, and 2002, \'93t}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580\charrsid337580 he more responsibility stakeholders attribute to the organization the}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid15942975  }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580\charrsid337580 more the crisis response strategy must seem to accept responsibility for}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580  }{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580\charrsid337580 the crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 \'94 (Coombs, 2006).  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid5393224 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10105450 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 \tab While the deny and d}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid13844855 i}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 
minish strategies reflect the attribution foundation of SCCT, the deal strategies reflect the Neoinstitutionalism foundation of SCCT }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580\charrsid337580 (Coombs, 2006)}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 .  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450 Acc
ording to Neoinstitutionalism, organizations are expect by society to conform to societal norms and lose legitimancy when they do not }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 
(Coombs, Chandler, & Holladay, 1995)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450 .  \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 A crisis}{\rtlch\fcs1 
\af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 is frequently a violation of societal norms/expectations}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450 \'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 (Coombs, 2006).  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid10105450 When organizations put people\rquote s safety in danger, the organizations\rquote  must work to restore legitimancy.  \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 As a crisis threatens }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450 o}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 rganizational legitimacy, it simultaneously threatens to damage the}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 organization\rquote s reputation, how stakeholders perceive the organization}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450 \'94 }{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 (Coombs, 2006)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450 .  \'93}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 The deal response options can be treated as efforts to restore legitimacy by directly addressing how stakeholders}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\lang1024\langfe1024\noproof\insrsid10105450  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 perceive the organization-ef}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450 
forts to reshape its reputation\'94 }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450\charrsid10105450 (Coombs, 2006).  }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid10105450  
\par The following table is an easy reference of SCCT Crisis Response Strategies:
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid8399644 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\lang1024\langfe1024\noproof\insrsid1580624\charrsid1580624 Table 3. Crisis Response Strategies by Response Option (Coombs 2006: 248)}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 

\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13925511 {\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\lang1024\langfe1024\noproof\insrsid13925511\charrsid13925511 
Crisis Response Straties by Response
\par }\pard \ltrpar\ql \li0\ri0\sa120\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13925511 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\fs22\lang1024\langfe1024\noproof\insrsid13925511\charrsid13925511 Deny Response Option
\par }\pard \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\fs22\lang1024\langfe1024\noproof\insrsid13925511\charrsid13925511 Attack the accuser: }{\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\lang1024\langfe1024\noproof\insrsid13925511\charrsid13925511 Crisis manager confronts the person or group claiming something is wrong with the organization. 
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization said threatened to sue the people who claim a crisis occurred.
\par }\pard\plain \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Denial}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 : Crisis manager asserts that there is no crisis.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization said that no crisis event occurred.
\par }\pard\plain \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Scapegoat}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 : Crisis manager blames some person or group outside the organization for the crisis.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization blamed the supplier for the crisis.
\par }\pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs22\insrsid13925511\charrsid13925511 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\fs22\insrsid13925511\charrsid13925511 Diminish Response Option}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\fs22\insrsid13925511 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 
\par }\pard \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Excuse}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs22\insrsid13925511\charrsid13925511 : Crisis manager minimizes organizational responsibility by denying intent to do harm and/or claiming inability to control the events that triggered the crisis.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization said it did not intend for the crisis to occur and that accidents happen as part of the operation of any organization.
\par }\pard\plain \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Justification}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 : Crisis manager minimizes the perceived damage caused by the        crisis.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization said the damage and injuries from the crisis were very minor.
\par }\pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs22\insrsid13925511\charrsid13925511 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\fs22\insrsid13925511\charrsid13925511 Deal Response Option}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\fs22\insrsid13925511 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\fs22\insrsid13925511\charrsid13925511 
\par }\pard \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Ingratiation}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs22\insrsid13925511\charrsid13925511 : Crisis manager praises stakeholders and/or reminds them of the past good works by the organization.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization thanked stakeholders for their help and reminded stakeholders of the organization\rquote s past effort to help the community and to improve the environment.
\par }\pard\plain \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Concern}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 : Crisis manager expresses concern for the victims.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization expressed concern for the victim.
\par }\pard\plain \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Compassion}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 : Crisis manager offers money or other gifts to the victims.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization offered money and products as compensation.
\par }\pard\plain \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Regret}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 : Crisis manager indicates the organization feels bag about the crisis.
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization said it felt bad about that the crisis incident occurred.
\par }\pard\plain \ltrpar\ql \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13925511 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\fs22\insrsid13925511\charrsid13925511 Apology}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 : C
risis manager indicates the organization takes full responsibility for the crisis and asked stakeholders to forgive the mistake. 
\par {\listtext\pard\plain\ltrpar \s23 \rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \f3\fs22\insrsid13925511\charrsid13925511 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard\plain \ltrpar
\s23\ql \fi-360\li2160\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin2160\itap0\pararsid13925511\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \fs22\insrsid13925511\charrsid13925511 The organization publicly accepted full responsibility for the crisis and asked stakeholders to forgive the mistake.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid13925511 
\par }\pard\plain \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid8399644 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\fs22\insrsid8399644 
\par 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \fs22\insrsid8399644\charrsid8399644 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10105450 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid13925511 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid337580 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid337580 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\ul\insrsid6097010 Chapter 3}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\b\ul\insrsid6097010\charrsid6097010 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13504710 3.1 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid13504710 
Wounded Warrior Project Case Study
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975 The }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
Wounded Warrior Project is a charity that serves to improve the lives of this generation\rquote s injured American veterans.  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975 The }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
Wounded Warrior Project (WWP) has }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid72633 tax-exempt 501(C)(3)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  status, making it officially a }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 nonprofit}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  organization recognized by the US Government }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid72633 (WWP Official Website, n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555\charrsid3887961 Originally, WWP was a subdivision of the United Spinal Association (Herbert, 2004).   WWP was registered as incorporated on February 23, 2}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14957086 005 (2013/2014 Directory}
{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3887961 , 2013).  The Veterans Affairs Secretary granted WWP accreditation as a Veterans Service Organization on September 10}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14957086 , 2008 (2013/2014 Directory}
{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3887961 , 2013).  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid7487963 WWP is}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  one of the nation\rquote s most recognizable service programs for veterans.  As of January 1, 2016, WWP had }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid11404812 97,743}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  alumni and 22,042 members }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid11404812 (WWP Official Website \'93Who We Serve,\'94 n.d.)}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555 .  The charity has}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid11404812  offices located in 15 cities around the country that handle a variety of service for WWP and veterans.  }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555 Currently, WWP has approximately 500 employees }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15272966 (Philipps, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1722187 a}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15272966 )
}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 \tab  WWP h}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975 
as a number of programs}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  designed to help returning wounded servicemen.  WWP is dedicated to helping wounded servicemen}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975  and women}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555  attain mental wellness and provide several programs to assist with mental health }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3433121 (WWP Official Website, Programs, n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
.  WWP provides a number of programs devoted to physical health and wellness aimed at improving quality of life for their alumni }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3433121 (WWP Official Website, Programs, n.d.)}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555 .  Benefits, education and employment of returning service is of great concern for WWP}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  and they de}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid15942975 vote}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  several programs to those areas }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3433121 (WWP Official Website, Programs, n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
.  WWP has several programs dedicated to helping returning servicemen connect with one another and ensure their voices are heard in their local and national government }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3433121 
(WWP Official Website, Programs, n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3887961 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13504710\charrsid13504710 3.2 }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid7487963\charrsid13504710 Wounded Warrior Project }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid13504710 Stakeholders
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 \tab Stakeholders are }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid6838555\charrsid14156192 any group that can affect or be affected by the behavior of an 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid6838555\charrsid1722187 organization (Coombs, 2007).  Stakeholders}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid6838555  can be categor
ized as internal or external to the organization.  Internal stakeholders are stakeholders within the organization. External stakeholders are stakeholders outside the organization.
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2047672 {\shp{\*\shpinst\shpleft22\shptop401\shpright7469\shpbottom4474\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz0\shplid1026
{\sp{\sn shapeType}{\sv 1}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{\sn fFilled}{\sv 0}}{\sp{\sn dhgt}{\sv 251658240}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8192\dprect
\dpx22\dpy401\dpxsize7447\dpysize4073\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid1580624 Table 4. }{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid5722768\charrsid5722768 Stakeholders of Wounded Warrior Project affected by the crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid6838555\charrsid1580624 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2047672 {\shp{\*\shpinst\shpleft22\shptop418\shpright7469\shpbottom418\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz1\shplid1027
{\sp{\sn shapeType}{\sv 32}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{\sn cxstyle}{\sv 0}}{\sp{\sn dhgt}{\sv 251659264}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8193
\dppolyline\dppolycount2\dpptx0\dppty0\dpptx7447\dppty0\dpx22\dpy418\dpxsize7447\dpysize0\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
{\shp{\*\shpinst\shpleft3256\shptop418\shpright3256\shpbottom3922\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz2\shplid1028{\sp{\sn shapeType}{\sv 32}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn cxstyle}{\sv 0}}{\sp{\sn dhgt}{\sv 251660288}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8194\dppolyline\dppolycount2\dpptx0\dppty0\dpptx0\dppty3504\dpx3256\dpy418\dpxsize0\dpysize3504
\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\cf18\insrsid6838555\charrsid6246037 Stakeholders of Wounded Warrior}{
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\cf18\insrsid16274564  Project}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\cf18\insrsid6838555\charrsid6246037  affected by the crisis
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid5722768   }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\insrsid6838555\charrsid6838555 
Internal Stakeholders}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid6838555 \tab \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid6246037 Volunteers
\par }\pard\plain \ltrpar\s23\ql \li3600\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3600\itap0\pararsid6838555\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555 Donors}{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid10252542 
\par }\pard\plain \ltrpar\ql \fi720\li2880\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin2880\itap0\pararsid6838555 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \i\insrsid6838555\charrsid10252542 Board Members
\par }\pard\plain \ltrpar\s23\ql \li3600\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3600\itap0\pararsid6838555\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid10252542 Staff Members
\par }\pard\plain \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx4410\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2047672 {\shp{\*\shpinst\shpleft22\shptop374\shpright7469\shpbottom374\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz3\shplid1029
{\sp{\sn shapeType}{\sv 32}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{\sn cxstyle}{\sv 0}}{\sp{\sn dhgt}{\sv 251661312}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8195
\dppolyline\dppolycount2\dpptx0\dppty0\dpptx7447\dppty0\dpx22\dpy374\dpxsize7447\dpysize0\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}}{\rtlch\fcs1 \af0\afs24 
\ltrch\fcs0 \b\insrsid6838555\charrsid10252542 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid5722768    }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\insrsid6838555\charrsid6838555 
External Stakeholders}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid6838555\charrsid6246037 \tab \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid6246037 Beneficiaries
\par }\pard\plain \ltrpar\s23\ql \fi360\li3240\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3240\itap0\pararsid6838555\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 
{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid6246037 Other Charities
\par }\pard \ltrpar\s23\ql \fi720\li2880\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin2880\itap0\pararsid6838555\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid6246037 Media
\par }\pard \ltrpar\s23\ql \li3600\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3600\itap0\pararsid6838555\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid6246037 Local and National Government
\par }\pard \ltrpar\s23\ql \fi360\li3240\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3240\itap0\pararsid6838555\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid6838555\charrsid6246037 Communities
\par }\pard\plain \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx450\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {
\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid6838555\charrsid6246037 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13504710 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13504710\charrsid13504710 3.3 }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid13504710 Relationship History
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 \tab 
The relationship history of an organization is important as relationship is one of two intensifying factors in SCCT used }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975 to determine the type of }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
response crisis}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975  that}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  managers should use to respond to a crisis.  The presence of intens
ifying factors means crisis managers should move up a level in crisis response }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid13451281 (Coombs, 2014)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
.  Relationship history can be difficult to assess, particularly for people who are e}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15942975 xternal to the organization who}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 do not have access to information like satisfaction survey results, employee complaints, or internal documentation of government inspections.  External researchers must use evidence found }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 in }{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid6838555 media reports and public documents to assess an organization\rquote s relationship history.
\par \tab One indicator of the relationship history between donors and WWP is financial reports.  Between 2005/2006 and 2015}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 contributions increased from $5,414,498 to $372,546,000 (WWP 2005/2006 Annual Report, 2006; WWP 2015 Annual Report, 2015).  In the approximately 10-year period, donor contributions increased by over $367 million.  The increase logi}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid13844855 cally indicates a positive over}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 all relationship history between donors and WWP.
\par \tab Ev}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 en before the crisis, existing evidence}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 suggested employee relations at WWP were contentious.  WWP had filed lawsuits against two former employees who are also veterans }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3424557 (Gardner, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
.  Whether or not WWP were legally or even morally correct in suing the former employees is not the }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 issue.  The law suits filed}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  before t}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid13844855 he crisis broke could to}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  worsen the organization\rquote s reputation further.  Therefore, the lawsuits were something the crisis managers should have considered.
\par \tab WWP had also filed lawsuits against another smaller charity for veterans.  In 2015, WWP sued two small veterans\rquote  charity groups for \'93unfair competition\'94 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid9723645 (Mather, 2015)}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  Keystone Wounded Warriors in Pennsylvania was sued by WWP who claimed Keystone\rquote s logo and name was too similar to WWP\rquote s logo and name }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15541177 (}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid9723645 McCambridge, 2015)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  Several other small charity groups claim WWP is a \'93bully\'94 trying to squash other charities }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid15541177 (}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid9723645 McCambridge, 2015)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  While the lawsuits were not widely reported, the lawsuits are still part of WWP\rquote 
s relationship histo}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 ry that could diminish its reputation in the event of a crisis.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid12670512 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934 3.4 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid12021934 
Crisis Overview
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 Late }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392 
January 2016 was a rough time for}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420  the}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392  Wounded Warr}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12657383 ior Project.  T}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid6635392 he news of possible }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12657383 mishandling of donor money was reported}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392 
.  Both The New York Times and CBS News published information of the scandal.  They levied claims that}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420  the}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392 
 Wounded Warrior Project had inappropriately spent donor funds}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392  among other charges.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
  CBS News interviewed over 40 current and former employees who expressed concerns }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid5274353 (Reid & Janisch, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 b}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid5274353 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  The claims were backed}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420  by}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15933271  information from forme
r and current employees, the charity\rquote s own tax returns, and }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 information from charity watchdog groups.
\par Of great concern to journalist}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  and employee}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  alike was WWP\rquote 
s apparent inappropriate spending.  CBS News reported, WWP was spending about 60% of donated funds on veterans while other charities, like }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392 Disabled American Veterans Charitable Service Trust}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  and Fisher House, spent over 90% of their donated funds on veterans }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392 (Reid & Janisch, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 b}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6635392 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  \'93}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15933271 According to the charity's tax forms, spending on conferences an
d meetings went from $1.7 million in 2010, to $26 million in 2014. That's about the same amount the group spe}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 nds on combat stress recovery,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15933271 
 its top}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  program\'94 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15933271 (Reid & Janisch, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 b}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid15933271 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 . The New York Times stated,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15933271  WWP has spent more lavishly than would appear a
ppropriate for a charity on dinners, conferences, travel and hotel stays, sometimes spending as much as $500 a night per hotel room for minor business meetings in the last year}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2885781  (Philip}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid12597420 p}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2885781 s, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 ).  
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 \tab Another issue brought up in the reports was}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid12597420  the}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  working culture at WWP.  Most of the former employees who spoke out about toxic work environments are veterans themselves.  William Chick, a }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid6125137 former supervisor for five years}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  for WWP and disabled veteran, claims he was fired two days after being coerced to fire another employee for a fist fight (Philipps, 2016).  }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6125137 Renee Humphrey was }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12657383 terminated so quickly she claimed that}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6125137  her credit card and w}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12657383 ork phone were cut off during the}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6125137  event she had been leading (Philipps, 2016).  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
\par \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8995012 Concerns were also raised about the diminishing quality of WWP programs.  Employees assert that arbitrary}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12657383  performance}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555\charrsid8995012  metrics were put into place as donation money poured in (Philipps, 2016).  Former employees claim they no longer had the time to set up meaningful events since the number of event}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid12657383 s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8995012  to be created was so high (Philipps, 2016).}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555   }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8995012 \'93
By the time I left, we were just throwing guys in jobs to check off a box and hit the numbers,\'94 stated former employee Dan Lessard (Philipps, 2016).  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 Employees felt WWP cared more about fun}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid12597420 draising than helping veterans }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8995012 (Reid & Janisch, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 a}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid8995012 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  In addition to programming concern}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12657383 s were}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid12657383 about how WWP was reporting its outcomes}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .
\par \tab WWP claims that 80% of their donated funds g}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid7487963 oes to helping veteran programs; however,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 articles for CBS News and The New York Times claim that WWP arrived at that figure through questionable reporting practices }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8995012 (}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 Phili}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid12597420 p}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 ps, 2016; }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8995012 Reid & Janisch, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 c}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid8995012 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 . }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid7487963  The articles }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 stated that the reason WWP was able to
 report 80% of their donated income was used for veteran programs instead of the 60% charity watchdog groups had come up with was because WWP was including shipping and postage costs, direct response advertising, and promotional items as part of their vet
eran programming costs }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3564694 (Philip}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 p}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3564694 s, 2016; Reid & Janisch, 2016c)}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555 .  Other charities do not include those items in their programming costs and still have better numbers than WWP }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3564694 (Reid & Janisch, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555 c}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid3564694 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .
\par \tab  
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934 3.5 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid12021934 
WWP Crisis Response
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 \tab The day after the first articles of possible misconduct}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid10503490  were published}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 , WWP on its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10503490 official Facebook page demanded}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555  a retraction of all claims made in CBS\rquote s articles (20}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2885781 16}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 ).  WWP claimed to have attempted contact with CBS to \'93
set the record straight\'94 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2885781 (Ortiz, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid10648842 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10503490 .  The organization}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555  denie}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10503490 d any financial misdeeds, and }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 accused CBS of false, even absurd, reporting }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid10648842 (Ortiz, 201}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2885781 6}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid10648842 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10503490 
WWP placed itself}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid535446  in SCCT\rquote s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid535446 \'93}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 deny response}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid535446 \'94}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  option and used }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid535446 \'93}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 attack the accuser}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid535446 \'94 response strategy.  It}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  also used ingratiation to remind stakeholders of all the }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4069189 beneficial }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
the organization had done.
\par \tab By February 1, 2016,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid535446  WWP had changed its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  strategy, according to CBS News (2016a).  WWP had released a press s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 
tatement asserting its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  commitment to an independent third party investigation \'93}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6298453 to conduct a thorough financi
al and policy review of the concerns}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 \'94 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6298453 (CBS News, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2885781 a}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid6298453 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  While this statement does not reflect their move to a new crisis cluster, WWP was no longer attacking the accuser or denying a pr}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid535446 oblem might exist, although it}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  still used ingratiation.  
\par \tab On March 10, 2016, the results of the independent investigation were released.  The independent third party had interviewed former employees and reviewed financial records }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid15024366 
(WWP Official Website, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  They claim the reports of financial abuse were completely fa}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2885781 lse (WWP Official Website, 2016}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid12597420 ).  However, it also concluded}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  certain policies, controls}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  and procedures needed to be updated }
{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8413726 (WWP Official Website, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  Travel expense}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 would be more strictly controlled and employees would undergo better training }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8413726 (WWP Official Website, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
.  New leadership would be found and the organization\rquote s CEO }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8413726 Steve Nardizzi and COO Al Giordano}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 were no longer employed by the organization }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid8413726 (WWP Official Website, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 .  
\par \tab WWP had employed some ingratiation in the response}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid535446  to the independent study; however, it began again with denial and attack and added}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  scapegoat}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid535446 s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  of sorts by firing the CEO and COO.  Throughout the crisis and respo}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid535446 nses, although WWP changed its}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid535446 strategy somewhat, it tended to choose }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 the deny response option.
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934\charrsid12021934 3.6 }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555\charrsid12021934 Application of SCCT
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid6838555 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 \tab 
According to SCCT, the first step is to assess reputational threat.  WWP could assess the reputational threat by first identifying the }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6110641 initial crisis responsibility}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid6838555 .  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555\charrsid6110641 Crisis responsibility is \'93how much stakeholder attribute the cause of the crisis to the organization (Coombs, 2006).  }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555 According to the previously stated 13 crisis types, WWP\rquote s crisis would be a challenge type crisis. }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3625173  WWP was}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 confronted by reports of inappropriate behavior by stakeholders.  
\par \tab Next, WWP would figur}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420 e out which crisis cluster its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 crisis matched then identify any intensifying factors that might move them to the next highest level.  WWP }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3625173 does have some negative in its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 history, known or unknown to the public, that could result in even worse reputational damage.  They have filed lawsuits against former employees and other charities, both of which could reflect negatively on the organiza}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid14712053 tion.  Should WWP determine that it}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  had enough rep}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14712053 utational history to impact it negatively, it could move its}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555  crisis into the next highest cluster, the preventable cluster}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14712053 , which is when management}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  knowing}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14712053 
ly took inappropriate actions. }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
\par \tab Once WWP had identified a cluster,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12597420  a crisis response strategy could}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  be chosen.  WWP used the deal responses during this cris}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid12597420 is.  If WWP had determined its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  crisis belonged in the accidental cluster, the}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567  crisis response strategies it}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6838555  chose would been appropriate for this particular crisis.  However, future crises would be impacted by the current crisis, so WWP would use crisis response strategies from}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567  the dimin
ish response.  If it}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555  had determined their relationship history constituted more potential reputati}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 onal damage, it}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6838555 
 would have moved from deny response options to diminish, or even deal, response options. }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 \page 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid9132523 Chapter 4}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid12021934  }{\rtlch\fcs1 
\af0 \ltrch\fcs0 \b\insrsid12021934\charrsid12021934 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934\charrsid12021934 4.1 }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid12021934 Epipen Case Study
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 \tab 
Mylan is a pharmaceutical organization.  In 1965, it received its first FDA approval to produce its first medicine in White Sulphur Springs, West Virgina }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid14229181 (\'93About Us | Mylan,\'94 n.d.)}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Since 1965, the organization has grown from a small company to an organization with over 2,700 products in 165 countries and a workforce of over 40,000 employees }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid14229181 (\'93About Us | Mylan,\'94 n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Heather Bresch is the Chief Executive Officer and Executive Director of Mylan }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid14229181 (\'93Leadership | Mylan,\'94 n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12717567 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 Mylan is the producer of Epipen and Epipen, Jr. }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079\charrsid14229181 (\'93Brand Name Medicines | Mylan,\'94 n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Epipen is an auto-injection system used to deliver a synthetic version of adrenaline called epinephrine }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid8280796 (\'93About EpiP}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 en\'ae [epinephrine injection, USP]}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid8280796  Auto-Injector,\'94 n.d.)}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Epipen uses the auto-injection system to deliver epinephrine to anyone experiencing anaphylaxis }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 (\'93About EpiPen\'ae [}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid469240 epinephrine injection,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567  USP]}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid469240  Auto-Injector,\'94 n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
.  Anaphylaxis is a potentially life-threatening allergic reaction }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid469240 (\'93About EpiP}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 en\'ae [epinephrine injection, USP]}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079\charrsid469240  Auto-Injector,\'94 n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Epipen comes in two varieties, Epipen and Epipen Jr. }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 (\'93About EpiPen\'ae [}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid469240 epinephrine injection, }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 USP]}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid469240  Auto-Injector,\'94 n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079 .  
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 \tab 
Administering epinephrine shots without the auto-injection system can be dangerous }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid4857458 (Swetlitz, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Epinephrin
e injections without the use of the auto-injection system found in Epipen require the use of syringes }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid4857458 (Swetlitz, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
.  The Food Allergy Research & Education chief medical officer, }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid9913688 Dr. James Baker, Jr.,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567  stated}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079  }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid9913688 \'93Anyone using this approach would require extensive medical training to do it effectively and safely, without contamination or accidental intravenous injection\'94}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid9913688 (Swetlitz, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934 4.2 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid12021934 
Mylan Stakeholders
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2047672 
{\shp{\*\shpinst\shpleft11\shptop401\shpright7458\shpbottom4474\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz4\shplid1030{\sp{\sn shapeType}{\sv 1}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn fFilled}{\sv 0}}{\sp{\sn dhgt}{\sv 251663360}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8196\dprect\dpx11\dpy401\dpxsize7447\dpysize4073
\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid5722768 Table 5. }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\insrsid5722768\charrsid5722768 Stakeholders of Mylan affected by the crisis}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \insrsid2308079 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2047672 {\shp{\*\shpinst\shpleft11\shptop418\shpright7458\shpbottom418\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz5\shplid1031
{\sp{\sn shapeType}{\sv 32}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}{\sp{\sn cxstyle}{\sv 0}}{\sp{\sn dhgt}{\sv 251664384}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8197
\dppolyline\dppolycount2\dpptx0\dppty0\dpptx7447\dppty0\dpx11\dpy418\dpxsize7447\dpysize0\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}
{\shp{\*\shpinst\shpleft3256\shptop418\shpright3256\shpbottom3922\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz6\shplid1032{\sp{\sn shapeType}{\sv 32}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn cxstyle}{\sv 0}}{\sp{\sn dhgt}{\sv 251665408}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8198\dppolyline\dppolycount2\dpptx0\dppty0\dpptx0\dppty3504\dpx3256\dpy418\dpxsize0\dpysize3504
\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\cf18\insrsid5722768    }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 
\b\ul\cf18\insrsid2308079\charrsid6246037 Stakeholders of }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\cf18\insrsid2308079 Mylan}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\cf18\insrsid2308079\charrsid6246037  affected by the crisis
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid5722768    }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\insrsid2308079\charrsid6838555 
Internal Stakeholders}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid2308079 \tab \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079 Employees
\par \tab \tab \tab \tab \tab Board of Directors
\par \tab \tab \tab \tab \tab Executives
\par \tab \tab \tab \tab \tab Shareholders}{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079\charrsid10252542 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\tx4410\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1024\langfe1024\noproof\insrsid2047672 
{\shp{\*\shpinst\shpleft11\shptop374\shpright7458\shpbottom374\shpfhdr0\shpbxcolumn\shpbxignore\shpbypara\shpbyignore\shpwr3\shpwrk0\shpfblwtxt0\shpz7\shplid1033{\sp{\sn shapeType}{\sv 32}}{\sp{\sn fFlipH}{\sv 0}}{\sp{\sn fFlipV}{\sv 0}}
{\sp{\sn cxstyle}{\sv 0}}{\sp{\sn dhgt}{\sv 251666432}}{\sp{\sn fLayoutInCell}{\sv 1}}{\sp{\sn fLayoutInCell}{\sv 1}}}{\shprslt{\*\do\dobxcolumn\dobypara\dodhgt8199\dppolyline\dppolycount2\dpptx0\dppty0\dpptx7447\dppty0\dpx11\dpy374\dpxsize7447\dpysize0
\dpfillfgcr255\dpfillfgcg255\dpfillfgcb255\dpfillbgcr255\dpfillbgcg255\dpfillbgcb255\dpfillpat0\dplinew15\dplinecor0\dplinecog0\dplinecob0}}}}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid2308079\charrsid10252542 
\par }\pard \ltrpar\ql \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid5722768    }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\ul\insrsid2308079\charrsid6838555 
External Stakeholders}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid2308079\charrsid6246037 \tab \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079 Consumers}{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079\charrsid6246037 
\par }\pard\plain \ltrpar\s23\ql \fi360\li3240\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3240\itap0\pararsid2308079\contextualspace \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 
{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079 Suppliers}{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079\charrsid6246037 
\par }\pard \ltrpar\s23\ql \fi720\li2880\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin2880\itap0\pararsid2308079\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079\charrsid6246037 Media
\par }\pard \ltrpar\s23\ql \li3600\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3600\itap0\pararsid2308079\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079 National Government}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\i\insrsid2308079\charrsid6246037 
\par }\pard \ltrpar\s23\ql \fi360\li3240\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin3240\itap0\pararsid2308079\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid2308079 Public Pressure Groups
\par Competitors
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \b\insrsid2308079\charrsid6246037 
\par }\pard\plain \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \b\insrsid2308079 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9132523 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 4.3 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid9132523 
Relationship History
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid2308079\charrsid12482146 \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid12482146 Mylan\rquote s relationship history mostly affects its shareholders.  In 2009, Mylan CEO Robert Coury faced}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
 criticism for using organizational money to jet-set around the world and receive 20% pay raise despite earning a $181 million loss for Mylan }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid2176898 (Edwards, 2009)}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079 . Again, in 2012, Coury was criticized for using the organization\rquote s jet, this time to fly his musician son around }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid2176898 (Staton, }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079 2018}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid2176898 )}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  This time Mylan had had enough and Heather Bresch replaced Coury as CEO }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid2385648 (Staton, 2012)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .
\par \tab By 2015, shareholders were starting to make waves about Mylan executives\rquote  kickbacks }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid4857458 (Helfand, 2015)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Mylan had given }{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid12717567 millions of dollars to top executives}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079  in tax liabilities when the organization moved to Europe }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid4857458 (Helfand, 2015)}
{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Shareholders had not been given such consideration and they were not happy about it }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid4857458 (Helfand, 2015)}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079 .
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 
\par 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934 4.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 4}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid12021934  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid12021934 Crisis History
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 Part of Mylan\rquote 
s crisis history revolves around its CEO Heather Bresch.  In the coming crisis}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079  Bresh would be the face of Mylan and would speak for the organiza
tion. As such, her scandals would be considered Mylan\rquote s scandal since she kept her position despite a scandal that would call into question her ethics.  In 2008, the Pittsburg Post-Gazette discovered that the then COO of Mylan had no}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid2885781 t}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079  earned her MBA }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid16274659 and lacked}{\rtlch\fcs1 \af0 \ltrch\fcs0 \cf6\insrsid2308079  }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079 22 credits of the required 48 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid3352481 (Post-Gazette, 2008)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
.  Bresch claimed she had worked out a deal substituting work experience for those credit hours }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid16274659 (Post-Gazette, 2008)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
. West Virginia University claimed no such deal was made but still they had given her an MBA }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid3352481 (Post-Gazette, 2008)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Bresch\rquote 
s MBA was rescinded by the university following the controversy }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid3352481 (Post-Gazette, 2008)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 . }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\cf6\insrsid2308079\charrsid12609325 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 4.5}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934\charrsid12021934  }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid12021934 Crisis Overview
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid2308079 \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
News that Mylan had raised the price of the Epipen by 450 percent started hitting the internet as early as July 2016 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid11416210 (Swetlitz, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
.  The news was first reported on medical sites as doctors were disturbed that patients were resorting to using syringes rather than pay for the Epipen }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid11416210 (Swetlitz, 2016)}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079 .  The price of a two-pack of Epipen in 2004 was around $100, but by 2016 the price was topping out at over $600 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid11416210 (Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079 .  The price raise came without a single dollar being spent on research and development for Epipen as Mylan does not actually manufacture Epipen itself, rather they market and sell Epipen }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid11416210 (Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Compounding the }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 appalling }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
impression was the fact that Epipen is available in Europe for a fraction of the cost }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid9464399 (Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .
\par \tab Doctors and Mylan alike urge people with severe food, insect, or such allergies to carry at least two Epipens at all times in case one malfunctions or an extra dose is needed }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid2369800 
(Peachman & Parker-Pope, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  In fact, Mylan does not sell Epipen in single dose packs }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid2369800 (\'93About EpiPen\'ae
 (epinephrine injection, USP) Auto-Injector,\'94 n.d.)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  The recommendation is that families with a member who has severe food allergies have multiple Epipens in the car, in their bags, and at school }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid2369800 (Peachman & Parker-Pope, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Epipen has a one-year expiration date so they have to be replaced annually }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid2369800 (Peachman & Parker-Pope, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 \tab The people most affected by }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 by the Epipen price hikes were families with no medical insurance or a high deductible }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid2369800 (Peachman & Parker-Pope, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Even people with insurance that covered Epipen often paid co-pays as much as four times higher than a decade earlier }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079\charrsid2369800 (Peachman & Parker-Pope, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
.  Families were soon facing the tough choice of being able to buy groceries or having a potential life-saving medicine for a loved one }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid2369800 (Peachman & Parker-Pope, 2016)}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079 .  Some families were choosing to gamble on expired Epipens because they could not afford new Epipens }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid219327 (Peachman & Parker-Pope, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079 .  
\par \tab }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid16274659 As the scandal grew, a member of the United States government became involved (Peachman & Parker-Pope, 2016).  A Senate Judiciary Committee and the Federal Trade Commission was ca
lled by Senator Amy Klobuchar to investigate whether the rise in price for Epipen was in violation of any anti-competition laws (Peachman & Parker-Pope, 2016).  A recall in a competitor\rquote 
s product had left Mylan with a near monopoly on the market just as th
ey instituted the biggest increase in price yet (Popken, 2016).  United States Senator Richard Blumenthal joined Presidential hopefuls Hillary Clinton and Bernie Sanders in expressing outrage at the price hikes and demanded the price be lowered (Peachman 
& Parker-Pope, 2016).  
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 \tab 
As the story broke, CEO Bresch soon found herself in the center of an all new controversy.  News broke that Bresch was the daughter of Senator Joe Manchin of West Virginia made headlines just as the possibility that Bresch might be 
called to Capitol Hill to answer for price gouging accusations }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid6558205 (Edney & House, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
.  Several lawmakers also wanted to answers to accusations that taxpayers were paying for price increases since Mylan had pushed, successfully, for legislation that encouraged, possibly required, schools to use Epipen }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid6558205 (Edney & House, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Mylan had spent $4 million in lobbying to push the legislation through Congress }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid6558205 
(Edney & House, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Bresch\rquote s salary had also increased from $2.4 million to $18.9 million and Mylan\rquote s 
annual sales increased from $200 million to over $1 billion during many of the price hikes }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid9464399 (Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\b\insrsid2308079 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9132523 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 4.6 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid9132523 
Crisis Response
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 \tab Mylan\rquote 
s first response was to defend the price hike stating they had made improvements to Epipen and point out that there was a $100 coupon on their website }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid10430899 (Popken, 2016)}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079 .  Mylan then stated that the price hike is }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 less significant }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 when one considers that insurance pays for most of the cost }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid14636648 (Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Bresch then tried to point out the lower prices in Europe and claimed the Uni
ted States prices were necessary for research and development }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid14636648 (Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 . 
\par \tab When earlier attempts at damage control failed, Mylan issued a $300 coupon, in essence reducing the price of a 2-pack of Epipen by 50 percent to people on specific insurance plans }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid14636648 
(Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  When public pressure continued to grow, Mylan offered a generic version of Epipen while raising the prices of other drugs they offered }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid2308079\charrsid14636648 (Pearl, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Throughout the scandal, Bresch continued to blame the price hikes on Obamacare, stating the healthcare system in the United States was \'93broken\'94 }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid4816290 (Mangan & Balakrishnan, 2016)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid6558205 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid16132832 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 4.7}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934  }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079\charrsid16132832 Application of SCCT
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 \tab Mylan\rquote 
s Epipen scandal would be considered organizational misconduct with injuries }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid6450218 (Coombs & Holladay, 2002)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Even if no injuries beyond fina
ncial burden have been reported, the potential for injury is something Mylan would have to consider as the crisis was unfolding since its drug saves lives.  When accessing the initial crisis responsibility, Mylan was acting more like the crisis was a chal
lenge or even not a crisis at all }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid10436272 (Coombs, 2006)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  The Epipen crisis would be placed in the preventable crisis cluster }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid2308079\charrsid10436272 (Coombs, 2006)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Mylan placed the Epipen crisis in the accidental crisis cluster or no cluster }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid10436272 
(Coombs, 2006)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 . 
\par \tab When positioning a crisis in a crisis cluster, relationship history and organizational history must be taken into account }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid10436272 (Coombs, 2014)}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
.  Mylan had a history of financial scandals and had a }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 unpleasant }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 relationship with their shareholders.  Bresch had also had scandals that would 
become relevant to the crisis since her ethics were called into question.  Even with Mylan placing the crisis in the accidental cluster, the history of the organization would have moved Mylan to the preventable cluster where it belonged. 
\par \tab The responses Mylan made to the crisis were varied.  It denied there was a crisis by stating the coupons existed and that insurance covers most of the cost.  It also used scapegoating when blaming the United States\rquote 
 healthcare system and Obamacare.  These responses lie in the diminish and deny crisis response options while preventable crisis cluster calls for a deal response option (Coombs, 2006}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079\charrsid6098048 )}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 .  Had Mylan chose to use SCCT they would have used the ingratiation, concern, compassion, regret, and/or apology response options (Coombs, 2006).  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 
When the earlier attempts at crisis response failed Mylan did issue a $300 rebate}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  which falls in}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 to the}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  Deal Crisis Response Strategy (Coombs, 2006).  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 Some of the responses made by Mylan are not accounted for by SCCT\rquote 
s list of possible crisis responses.  Launching a generic version of the Epipen is not covered by SCCT and neither is Mylan\rquote s excuses about the prices in Europe and the United States.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid9132523 \page 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid2308079 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2308079 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid12021934 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid12021934 Chapter 5}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\b\insrsid16132832\charrsid12021934 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid16132832 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12021934 5.1 }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786\charrsid16132832 
Conclusion
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid1000786 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 \tab 
The purpose of each case study was to determine if SCCT is applicable in the same way to a }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  organization as the theory is to a }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid10952365 for profit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  organization and to gain a greater understanding of SCCT.  SCCT was found to be applicable to WWP\rquote s crisis in much the same way SCCT was applied to Mylan\rquote 
s crisis.  SCCT\rquote s application did not change despite the differences in stakeholder expectations or crisis situations that exist between Mylan and WWP.  However, Mylan used a crisis response that was not found o
n the SCCT crisis response options.  The lack of an extensive and comprehensive guide of crisis response options hinders the applicability of SCCT. 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \ul\insrsid1000786\charrsid14776492 1. How useful overall is the SCCT}{\rtlch\fcs1 \af0 \ltrch\fcs0 \ul\insrsid14776492  in dealing with the two crise}{\rtlch\fcs1 \af0 \ltrch\fcs0 \ul\insrsid1000786\charrsid14776492 s? 

\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 \tab SCCT is based upon assumptions one would think obvious.  Whenever a crisis happens}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 ,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 
 stakeholders will look to the past to see if there are indications that the crisis could have been prevented.  The organization\rquote s relationship history and past crisis are often discussed when a new crisis happens.  Still, neither}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid12717567  of the two organizations chose}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  a crisis response strategy that would be recommended by SCCT had the crisis managers been using SCCT. 
\par \tab SCCT could be useful if crisis managers understood the theory before the crisis.  Both }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  organizations and }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid10952365 for profit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 
 organizations can use the steps provided in SCCT to pick a crisis response strategy that matches their crisis type.  SCCT would necessitate crisis managers be aware of the organization\rquote s crisis history and relationship history.  Thi
s could potentially help organizations choose and implement a crisis strategy quicker and with greater effectiveness.
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \ul\insrsid1000786\charrsid9132523 2. What specific SCCT strategies seem to work best for each organization? 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 \tab This thesis was unable to verify the effectiveness of any cris
is response strategy.  More research is needed in the crisis response strategies recommended by SCCT.  Neither organization seems to have chosen}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567  a strategy that satisfied its}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid1000786  stakeho}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 lders.  Mylan had to increase its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  rebate amount then even crea}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 te a new gen
eric version of its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  Epipen (Pearl, 2016).  WWP\rquote s responses were so }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4069189 awful }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 
that other veteran organizations felt the need to actively disassociate with the orga}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 nization (White, 2016). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  WWP did start receiving more positive press}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 , however,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  w}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid12717567 hen the organization fired its}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 
 CEO and COO (Chuck, 2016).
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \ul\insrsid1000786\charrsid9132523 3. Could application of the SCCT to crisis situations, especially in }{\rtlch\fcs1 \af0 \ltrch\fcs0 \ul\insrsid10952365 nonprofit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \ul\insrsid1000786\charrsid9132523 organizations, help the organization deal more effectively with crises?
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 \tab One of the }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 major}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  concerns for SCCT is a lack of easy}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 -}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 to}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 -}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 read com
prehensive materials about SCCT.  The writer of this thesis found it necessary to read 24 peer-reviewed journal articles in order to understand SCCT.  Still, not until actually attempting to apply the theory to a crisis was SCCT fully understood. Even som
e scholars have trouble understanding SCCT (Coombs, 2016). 
\par }\pard \ltrpar\ql \fi720\li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid13835343 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 
In 2016, the Journal of Public Relations Research published a meta-analysis of SCCT (Coombs, 2016).  In a paper reflecting on the meta-analysis, Coombs references a paper included in the meta-analy
sis as having missed the entire point of SCCT (Coombs, 2016).  He stated the paper had been published by another journal as well (Coombs, 2016).  This would mean that two peer-reviewed journa}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 ls, one of which
}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  was publishing a special issue about SCCT, had published an article that completely misunderstood SCCT.  It might be too much to expect crisis managers to put the time and effort into understand}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 ing}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  SCCT enough to use it when even experts misunderstand it.  
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid1000786 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 Future Research
\par \tab More empirical research is ne
eded on the assumptions of the relationship between crisis responsibility and the need for a more intense crisis response strategy.  So far, most of the research performed has been conducted on small groups of people not related to any of the crises.  Alm
ost all of the tests have been performed on small homogenous groups like college students and public relations workers.  Large groups of diverse people need to be surveyed during studies.  
\par \tab SCCT uses relationship history and crisis history as int}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13597677 ensifying factors (Coombs, 2007}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 ).  The existence of prior similar crises }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid13597677 affects}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786  an organization by giving the stakeholders the perception that the organization did not properly learn from}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13597677 
 their actions (Coombs, 2007}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1000786 ).  During the course of research for this thesis,
 a new possible intensifying factor was revealed.  Several articles were written indicating charities that serviced veterans were being effected by WW}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13844855 P\rquote s crisis.  Even greater still}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid1000786  was the memory of William Aramony\rquote s United Way crisis of lavish spending hanging over the WWP during WWP\rquote s crisis.  The extent of how strong this connection of other similar crises in an organization\rquote 
s industry history should be explored to see if this is a possible new intensifying factor for SCCT. 
\par }\pard \ltrpar\ql \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 \page 
\par }\pard \ltrpar\qc \li0\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid16132832 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299\charrsid16132832 References
\par }\pard \ltrpar\ql \fi-720\li720\ri0\sl480\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid6103299 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 2013/2014 Directory}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
. (2013, December 4). 2013/2014 Directory Office of the Secretary Washington, DC \'93Every Day is Veterans Day\'94 Veterans and Military Service Organizatio}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ns. Retrieved }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6103299 from http://www.va.gov/vso/VSO-Directory_2013-2014.pdf
\par About Us | Mylan. (n.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 d.). Retrieved }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 from http://www.mylan.com/en/company/about-us
\par Brand Name Medicines | Mylan. (n.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 d.). Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 h}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
ttp://www.mylan.com/en/businesses/rx-products
\par Chuck, E. (2016, March 11). Wounded Warrior Project Fires Top Two Executives Amid Reports of Lavish Spendi}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ng. Retrieved }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
from http://www.nbcnews.com/news/military/wounded-warrior-project-fires-top-two-executives-amid-reports-lavish-n536606
\par Coombs, W. T. (1995). CHOOSING THE RIGHT WORDS The Development of Guidelines for the Selection of the \'93Appropriate\'94 Crisis-Response Strategies. Management Communication Quarterly\u8239\'3f: McQ (1986-1998), 8(4), 447.
\par Coombs, W. T. (1998). An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation. Journal of Public Relations Research, 10(3), 177\endash 191.
\par Coombs, W. T. (1999). Information and Compassion in Crisis Responses: A Test of Their Effects. Journal of Public Relations Research, 11(2), 125.
\par Coombs, W. T. (2006). The Protective Powers of Crisis Response Strategies: Managing Reputational Assets During a Crisis. Journal of Promotion Management, 12(3/4), 241\endash 260. https://doi.org/10.1300/J057v12n03_13
\par Coombs, W. T. (2007). Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory. Corporate Reputation Review, 10(3), 163\endash 176. https://doi.org/10.1057/palgrave.crr.1550049
\par Coombs, W. T. (2014, September 23). Crisis Management and Communications (Updated September 2014). Retrieved from http://www.instituteforpr.org/crisis-management-communications/
\par Coombs, W. T., Chandler, R. C., & Holladay, S. J. (1995). The Arrogance and Its Agony: The Importance of Understanding the Argumentative Di
mensions of Crisis Communication. Conference Proceedings -- National Communication Association/American Forensic Association (Alta Conference on Argumentation), 296\endash 301.
\par Coombs, W. T., & Holladay, S. J. (1996). Communication and Attributions in a Crisis: An Experiment Study in Crisis Communication. Journal of Public Relations Research, 8(4), 279\endash 295.
\par Coombs, W. T., & Holladay, S. J. (2002). Helping Crisis Managers Protect Reputational Assets Initial Tests of the Situational Crisis Communication Theory. Management Communication Quarterly, 16(2), 165\endash 186. https://doi.org/10.1177/089331802237233

\par Coombs, W. T., & Holladay, S. J. (2006). Unpacking the halo effect: Reputation and crisis management. Journal of Communication Management, 10(2), 123\endash 137. https://doi.org/10.1108/13632540610664698
\par Edney, A., & House, B. (2016, August 24). The Senator\rquote s Daughter Who Raised Prices on the Ep}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 iPen. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from https://www.bloomberg.com/politics/articles/2016-08-24/the-senator-s-daughter-who-raised-prices-on-anti-allergy-epipen
\par Edwards, J. (2009, March 31). Mylan Execs Get 41% Raise; CEO Takes Company Jet on Vacation for \'93Security\'94 Reas}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ons. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.cbsnews.com/news/mylan-execs-get-41-raise-ceo-takes-company-jet-on-vacation-for-security-reasons/
\par Fussell Sisco, H. (2012). Nonprofit in Crisis: An Examination of the Applicability of Situational Crisis Communication Theory. Journal of Public Relations Research, 24(1), 1\endash 17. https://doi.org/10.1080/1062726X.2011.582207
\par Gardner, L. (2016, March 28). Wounded Warrior Project suing 2 injured veter}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ans. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.news4jax.com/news/investigations/wounded-warrior-project-suing-2-injured-veterans
\par Helfand, C. (2015, May 15). Mylan shareholders face big M&A-related taxes, especially if Teva\rquote s bid succeeds | FiercePha}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 rma. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.fiercepharma.com/m-a/mylan-shareholders-face-big-m-a-related-taxes-especially-if-teva-s-bid-succeeds
\par Herbert, B. (2004, March 12). Our Wounded Warriors. The New York Times. Retrieved from http://www.nytimes.com/2004/03/12/opinion/our-wounded-warriors.html
\par Leadership | Mylan. (n}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 .d.). Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4281364\charrsid4281364 http://www.mylan.com/en/company/leadership}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4281364 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 Mangan, D., & Balakrishnan, A. (2016, August 25). Mylan CEO Bresch: \'93No one\'94s more frustrated than me\rquote  about EpiPen price fu}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ror. Retrieved}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from http://www.cnbc.com/2016/08/25/mylan-expands-epipen-cost-cutting-programs-after-charges-of-price-gouging.html
\par Mather, M. (2015, April 29). Small veterans\rquote  charity sued for \'93unfair competition\'94 by Wounded Warrior Proj}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ect. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from http://
wtkr.com/2015/04/29/small-veterans-charity-sued-for-unfair-competition-by-wounded-warrior-project/
\par McCambridge, R. (2015, May 5). Is Wounded Warrior Project a \'93Neighborhoo}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 d Bully\'94 Among Veterans\rquote  Groups}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 | Nonprofit Qua}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid15279287 rterly. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from https://nonprofitquarterly.org/2015/05/05/is-wounded-warrior-project-a-neighborhood-bully-among-veterans-groups/
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 Nonprofit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  organizations. (2007, August}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287  6). Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from https://www.law.cornell.edu/wex/}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10952365 nonprofit}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 _organizations
\par Nonprofits account for 11.4 million jobs, 10.3 percent of all private sector employment\u8239\'3f: The Economics Daily: U.S. Bureau of Labor Statistics. (201}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 4). Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6103299  from http://www.bls.gov/opub/ted/2014/ted_20141021.htm
\par Ortiz, A. (2016, January 27). Wounded Warrior Project - Timeline [Facebook P}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ost]. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from https://www.facebook.com/wwp/posts/10153913530293415
\par Peachman, R. R., & Parker-Pope, T. (2016, August 22). EpiPen Price Rise Sparks Concern for Allergy Sufferers}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 . Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid15279287\charrsid15279287 http://well.blogs.nytimes.com/2016/08/22/epipen-price-rise-sparks-concern-for-allergy-sufferers/}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 
\par 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 Pearl, R. (2016, September 1). Mylan\rquote s Outrageous EpiPen Price Hikes: How Many Children Will}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287  Suffer? Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid6103299  from http://www.forbes.com/sites/robertpearl/2016/09/01/mylans-outrageous-epipen-price-hikes-how-many-children-will-suffer/
\par Philipps, D. (2016, January 27). Wounded Warrior Project Spends Lavishly on Itself, Insiders Say. The New York Times. Retrieved from https://www.nytimes.com/2016/01/28/us/wounded-warrior-project-spends-lavishly-on-itself-ex-employees-say.html
\par Popken, B. (2016, August 17). EpiPen\rquote s 400 Percent Price Hike Has Parents Scrambling. Retrieved January 29, 2017, from http://www.nbcnews.com/business/economy/epipen-price-hike-has-parents-kids-allergies-scrambling-ahead-school-n633071
\par Post-Gazette, P. (2008, April 24). WVU chronol}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ogy. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from http://www.post-gazette.com/frontpage/2008/04/24/WVU-chronology/stories/200804240435
\par Reid, C., & Janisch, J. (2016a, January 26). Former employee and disabled vet: Wounded Warrior Project conduct \'93makes me si}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ck.\'94 Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.cbsnews.com/news/wounded-warrior-project-investigation-veterans-charity-accused-of-no-follow-up/
\par Reid, C., & Janisch, J. (2016b, January 26). Wounded Warrior Project accused of wasting donation mo}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ney. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.cbsnews.com/news/wounded-warrior-project-accused-of-wasting-donation-money/
\par Reid, C., & Janisch, J. (2016c, January 27). Charity watchdogs question Wounded Warrior\rquote s spending on v}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ets. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.cbsnews.com/news/charity-watchdogs-question-wounded-warriors-spending-on-vets/
\par Reid, C., & Janisch, J. (2016d, March 10). Wounded Warrior Project execs fi}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 red. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.cbsnews.com/news/wounded-warrior-project-ceo-and-coo-fired/
\par Staton, T. (2012, December 18). Mylan chief jets to pop singer son\rquote s concerts on company aircraft | FiercePha}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 rma. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.fiercepharma.com/financials/mylan-chief-jets-to-pop-singer-son-s-concerts-on-company-aircraft?utm_source=&utm_medium=&utm_content=&utm_campaign=inarticle
\par Swetlitz, I. (2016, July 6). Soaring EpiPen price spurs allergy patients to resort to syrin}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 ges. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from https://www.statnews.com/2016/07/06/epipen-prices-allergies/
\par White, M. C. (2016, March 12). Vet Groups Worried About Donations After Wounded Warri}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 or Project Firings. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
 from http://www.nbcnews.com/business/business-news/vet-groups-worried-about-donations-after-wounded-warrior-firings-n536811
\par Wounded Warrior Project. (2015). 2015 Annual Repo}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 rt. Retrieved }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 from }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287\charrsid15279287 
https://www.woundedwarriorproject.org/media/2607/2015_annual_report.pdf}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15279287 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 WWP 2005/2006 Annual Report. (2006, July 31). 2005/2006 Annual Repo}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4281364 rt. Retrieved }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299 
from https://www.woundedwarriorproject.org/media/1051/2005-2006-annual-report.pdf
\par WWP Official Website. (n.d.). Miss}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4281364 ion. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from https://www.woundedwarriorproject.org/mission
\par WWP Official Website, Programs. (n.d.).}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4281364  Programs. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  2017, from https://www.woundedwarriorproject.org/programs
\par WWP Official Website \'93Who We Serve.\'94 (n.d.). Who We Se}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4281364 rve. Retrieved}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid6103299  from https://www.woundedwarriorproject.org/mission/who-we-serve}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid8737710\charrsid10648842 
\par }{\*\themedata 504b030414000600080000002100e9de0fbfff0000001c020000130000005b436f6e74656e745f54797065735d2e786d6cac91cb4ec3301045f748fc83e52d4a
9cb2400825e982c78ec7a27cc0c8992416c9d8b2a755fbf74cd25442a820166c2cd933f79e3be372bd1f07b5c3989ca74aaff2422b24eb1b475da5df374fd9ad
5689811a183c61a50f98f4babebc2837878049899a52a57be670674cb23d8e90721f90a4d2fa3802cb35762680fd800ecd7551dc18eb899138e3c943d7e503b6
b01d583deee5f99824e290b4ba3f364eac4a430883b3c092d4eca8f946c916422ecab927f52ea42b89a1cd59c254f919b0e85e6535d135a8de20f20b8c12c3b0
0c895fcf6720192de6bf3b9e89ecdbd6596cbcdd8eb28e7c365ecc4ec1ff1460f53fe813d3cc7f5b7f020000ffff0300504b030414000600080000002100a5d6
a7e7c0000000360100000b0000005f72656c732f2e72656c73848fcf6ac3300c87ef85bd83d17d51d2c31825762fa590432fa37d00e1287f68221bdb1bebdb4f
c7060abb0884a4eff7a93dfeae8bf9e194e720169aaa06c3e2433fcb68e1763dbf7f82c985a4a725085b787086a37bdbb55fbc50d1a33ccd311ba548b6309512
0f88d94fbc52ae4264d1c910d24a45db3462247fa791715fd71f989e19e0364cd3f51652d73760ae8fa8c9ffb3c330cc9e4fc17faf2ce545046e37944c69e462
a1a82fe353bd90a865aad41ed0b5b8f9d6fd010000ffff0300504b0304140006000800000021006b799616830000008a0000001c0000007468656d652f746865
6d652f7468656d654d616e616765722e786d6c0ccc4d0ac3201040e17da17790d93763bb284562b2cbaebbf600439c1a41c7a0d29fdbd7e5e38337cedf14d59b
4b0d592c9c070d8a65cd2e88b7f07c2ca71ba8da481cc52c6ce1c715e6e97818c9b48d13df49c873517d23d59085adb5dd20d6b52bd521ef2cdd5eb9246a3d8b
4757e8d3f729e245eb2b260a0238fd010000ffff0300504b030414000600080000002100aa5225dfc60600008b1a0000160000007468656d652f7468656d652f
7468656d65312e786d6cec595d8bdb46147d2ff43f08bd3bfe92fcb1c41b6cd9ceb6d94d42eca4e4716c8fadc98e344633de8d0981923c160aa569e943037deb
43691b48a02fe9afd936a54d217fa17746b63c638fbb9b2585a5640d8b343af7ce997bafce1d4997afdc8fa87384134e58dc708b970aae83e3211b9178d2706f
f7bbb99aeb7081e211a22cc60d778eb97b65f7c30f2ea31d11e2083b601ff31dd4704321a63bf93c1fc230e297d814c7706dcc920809384d26f951828ec16f44
f3a542a1928f10895d274611b8bd311e932176fad2a5bbbb74dea1701a0b2e078634e949d7d8b050d8d1615122f89c0734718e106db830cf881df7f17de13a14
7101171a6e41fdb9f9ddcb79b4b330a2628bad66d7557f0bbb85c1e8b0a4e64c26836c52cff3bd4a33f3af00546ce23ad54ea553c9fc29001a0e61a52917dda7
dfaab7dafe02ab81d2438bef76b55d2e1a78cd7f798373d3973f03af40a97f6f03dfed06104503af4029dedfc07b5eb51478065e81527c65035f2d34db5ed5c0
2b5048497cb8812ef89572b05c6d061933ba6785d77daf5b2d2d9caf50500d5975c929c62c16db6a2d42f758d2058004522448ec88f9148fd110aa3840940c12
e2ec93490885374531e3305c2815ba8532fc973f4f1da988a01d8c346bc90b98f08d21c9c7e1c3844c45c3fd18bcba1ae4cdcb1fdfbc7cee9c3c7a71f2e89793
c78f4f1efd9c3a32acf6503cd1ad5e7fffc5df4f3f75fe7afeddeb275fd9f15cc7fffed367bffdfaa51d082b5d85e0d5d7cffe78f1ecd5379ffff9c3130bbc99
a0810eef930873e73a3e766eb10816a6426032c783e4ed2cfa2122ba45339e701423398bc57f478406fafa1c5164c1b5b019c13b09488c0d787576cf20dc0b93
9920168fd7c2c8001e30465b2cb146e19a9c4b0b737f164fec9327331d770ba123dbdc018a8dfc766653d05662731984d8a07993a258a0098eb170e4357688b1
6575770931e27a408609e36c2c9cbbc46921620d499f0c8c6a5a19ed9108f232b711847c1bb139b8e3b418b5adba8d8f4c24dc15885ac8f73135c27815cd048a
6c2efb28a27ac0f791086d247bf364a8e33a5c40a6279832a733c29cdb6c6e24b05e2de9d7405eec693fa0f3c84426821cda7cee23c674649b1d06218aa6366c
8fc4a18efd881f428922e7261336f80133ef10790e7940f1d674df21d848f7e96a701b9455a7b42a107965965872791533a37e7b733a4658490d08bfa1e71189
4f15f73559f7ff5b5907217df5ed53cbaa2eaaa0371362bda3f6d6647c1b6e5dbc03968cc8c5d7ee369ac53731dc2e9b0decbd74bf976ef77f2fdddbeee7772f
d82b8d06f9965bc574abae36eed1d67dfb9850da13738af7b9daba73e84ca32e0c4a3bf5cc8ab3e7b8690887f24e86090cdc2441cac64998f88488b017a229ec
ef8bae7432e10bd713ee4c19876dbf1ab6fa96783a8b0ed8287d5c2d16e5a3692a1e1c89d578c1cfc6e15143a4e84a75f50896b9576c27ea51794940dabe0d09
6d329344d942a2ba1c9441520fe610340b09b5b277c2a26e615193ee97a9da6001d4b2acc0d6c9810d57c3f53d30012378a242148f649ed2542fb3ab92f92e33
bd2d984605c03e625901ab4cd725d7adcb93ab4b4bed0c99364868e566925091513d8c87688417d52947cf42e36d735d5fa5d4a02743a1e683d25ad1a8d6fe8d
c579730d76ebda40635d2968ec1c37dc4ad9879219a269c31dc3633f1c4653a81d2eb7bc884ee0ddd95024e90d7f1e6599265cb4110fd3802bd149d520220227
0e2551c395cbcfd24063a5218a5bb104827061c9d541562e1a3948ba99643c1ee3a1d0d3ae8dc848a7a7a0f0a95658af2af3f383a5259b41ba7be1e8d819d059
720b4189f9d5a20ce0887078fb534ca33922f03a3313b255fdad35a685eceaef13550da5e3884e43b4e828ba98a77025e5191d7596c5403b5bac1902aa8564d1
080713d960f5a01add34eb1a2987ad5df7742319394d34573dd35015d935ed2a66ccb06c036bb13c5f93d7582d430c9aa677f854bad725b7bed4bab57d42d625
20e059fc2c5df70c0d41a3b69acca026196fcab0d4ecc5a8d93b960b3c85da599a84a6fa95a5dbb5b8653dc23a1d0c9eabf383dd7ad5c2d078b9af549156df3d
f44f136c700fc4a30d2f81675470954af8f09020d810f5d49e24950db845ee8bc5ad0147ce2c210df741c16f7a41c90f72859adfc97965af90abf9cd72aee9fb
e562c72f16daadd243682c228c8a7efacda50bafa2e87cf1e5458d6f7c7d89966fdb2e0d599467eaeb4a5e11575f5f8aa5ed5f5f1c02a2f3a052ead6cbf55625
572f37bb39afddaae5ea41a5956b57826abbdb0efc5abdfbd0758e14d86b9603afd2a9e52ac520c8799582a45fabe7aa5ea9d4f4aacd5ac76b3e5c6c6360e5a9
7c2c6201e155bc76ff010000ffff0300504b0304140006000800000021000dd1909fb60000001b010000270000007468656d652f7468656d652f5f72656c732f
7468656d654d616e616765722e786d6c2e72656c73848f4d0ac2301484f78277086f6fd3ba109126dd88d0add40384e4350d363f2451eced0dae2c082e8761be
9969bb979dc9136332de3168aa1a083ae995719ac16db8ec8e4052164e89d93b64b060828e6f37ed1567914b284d262452282e3198720e274a939cd08a54f980
ae38a38f56e422a3a641c8bbd048f7757da0f19b017cc524bd62107bd5001996509affb3fd381a89672f1f165dfe514173d9850528a2c6cce0239baa4c04ca5b
babac4df000000ffff0300504b01022d0014000600080000002100e9de0fbfff0000001c0200001300000000000000000000000000000000005b436f6e74656e
745f54797065735d2e786d6c504b01022d0014000600080000002100a5d6a7e7c0000000360100000b00000000000000000000000000300100005f72656c732f
2e72656c73504b01022d00140006000800000021006b799616830000008a0000001c00000000000000000000000000190200007468656d652f7468656d652f74
68656d654d616e616765722e786d6c504b01022d0014000600080000002100aa5225dfc60600008b1a00001600000000000000000000000000d6020000746865
6d652f7468656d652f7468656d65312e786d6c504b01022d00140006000800000021000dd1909fb60000001b0100002700000000000000000000000000d00900007468656d652f7468656d652f5f72656c732f7468656d654d616e616765722e786d6c2e72656c73504b050600000000050005005d010000cb0a00000000}
{\*\colorschememapping 3c3f786d6c2076657273696f6e3d22312e302220656e636f64696e673d225554462d3822207374616e64616c6f6e653d22796573223f3e0d0a3c613a636c724d
617020786d6c6e733a613d22687474703a2f2f736368656d61732e6f70656e786d6c666f726d6174732e6f72672f64726177696e676d6c2f323030362f6d6169
6e22206267313d226c743122207478313d22646b3122206267323d226c743222207478323d22646b322220616363656e74313d22616363656e74312220616363
656e74323d22616363656e74322220616363656e74333d22616363656e74332220616363656e74343d22616363656e74342220616363656e74353d22616363656e74352220616363656e74363d22616363656e74362220686c696e6b3d22686c696e6b2220666f6c486c696e6b3d22666f6c486c696e6b222f3e}
{\*\latentstyles\lsdstimax374\lsdlockeddef0\lsdsemihiddendef0\lsdunhideuseddef0\lsdqformatdef0\lsdprioritydef99{\lsdlockedexcept \lsdqformat1 \lsdpriority0 \lsdlocked0 Normal;\lsdqformat1 \lsdpriority9 \lsdlocked0 heading 1;
\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 2;\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 3;\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 4;
\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 5;\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 6;\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 7;
\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 8;\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority9 \lsdlocked0 heading 9;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 1;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 3;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 4;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 5;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 6;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 7;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 8;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index 9;
\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 1;\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 2;\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 3;
\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 4;\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 5;\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 6;
\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 7;\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 8;\lsdsemihidden1 \lsdunhideused1 \lsdpriority39 \lsdlocked0 toc 9;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Normal Indent;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 footnote text;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 annotation text;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 header;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 footer;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 index heading;\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority35 \lsdlocked0 caption;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 table of figures;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 envelope address;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 envelope return;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 footnote reference;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 annotation reference;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 line number;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 page number;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 endnote reference;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 endnote text;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 table of authorities;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 macro;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 toa heading;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Bullet;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Number;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List 3;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List 4;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List 5;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Bullet 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Bullet 3;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Bullet 4;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Bullet 5;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Number 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Number 3;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Number 4;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Number 5;\lsdqformat1 \lsdpriority10 \lsdlocked0 Title;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Closing;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Signature;\lsdsemihidden1 \lsdunhideused1 \lsdpriority1 \lsdlocked0 Default Paragraph Font;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text Indent;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Continue;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Continue 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Continue 3;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Continue 4;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 List Continue 5;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Message Header;\lsdqformat1 \lsdpriority11 \lsdlocked0 Subtitle;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Salutation;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Date;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text First Indent;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text First Indent 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Note Heading;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text 3;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text Indent 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Body Text Indent 3;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Block Text;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Hyperlink;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 FollowedHyperlink;\lsdqformat1 \lsdpriority22 \lsdlocked0 Strong;
\lsdqformat1 \lsdpriority20 \lsdlocked0 Emphasis;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Document Map;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Plain Text;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 E-mail Signature;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Top of Form;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Bottom of Form;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Normal (Web);\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Acronym;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Address;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Cite;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Code;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Definition;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Keyboard;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Preformatted;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Sample;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Typewriter;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 HTML Variable;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 annotation subject;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 No List;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Outline List 1;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Outline List 2;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Outline List 3;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Balloon Text;\lsdpriority39 \lsdlocked0 Table Grid;
\lsdsemihidden1 \lsdlocked0 Placeholder Text;\lsdqformat1 \lsdpriority1 \lsdlocked0 No Spacing;\lsdpriority60 \lsdlocked0 Light Shading;\lsdpriority61 \lsdlocked0 Light List;\lsdpriority62 \lsdlocked0 Light Grid;
\lsdpriority63 \lsdlocked0 Medium Shading 1;\lsdpriority64 \lsdlocked0 Medium Shading 2;\lsdpriority65 \lsdlocked0 Medium List 1;\lsdpriority66 \lsdlocked0 Medium List 2;\lsdpriority67 \lsdlocked0 Medium Grid 1;\lsdpriority68 \lsdlocked0 Medium Grid 2;
\lsdpriority69 \lsdlocked0 Medium Grid 3;\lsdpriority70 \lsdlocked0 Dark List;\lsdpriority71 \lsdlocked0 Colorful Shading;\lsdpriority72 \lsdlocked0 Colorful List;\lsdpriority73 \lsdlocked0 Colorful Grid;\lsdpriority60 \lsdlocked0 Light Shading Accent 1;
\lsdpriority61 \lsdlocked0 Light List Accent 1;\lsdpriority62 \lsdlocked0 Light Grid Accent 1;\lsdpriority63 \lsdlocked0 Medium Shading 1 Accent 1;\lsdpriority64 \lsdlocked0 Medium Shading 2 Accent 1;\lsdpriority65 \lsdlocked0 Medium List 1 Accent 1;
\lsdsemihidden1 \lsdlocked0 Revision;\lsdqformat1 \lsdpriority34 \lsdlocked0 List Paragraph;\lsdqformat1 \lsdpriority29 \lsdlocked0 Quote;\lsdqformat1 \lsdpriority30 \lsdlocked0 Intense Quote;\lsdpriority66 \lsdlocked0 Medium List 2 Accent 1;
\lsdpriority67 \lsdlocked0 Medium Grid 1 Accent 1;\lsdpriority68 \lsdlocked0 Medium Grid 2 Accent 1;\lsdpriority69 \lsdlocked0 Medium Grid 3 Accent 1;\lsdpriority70 \lsdlocked0 Dark List Accent 1;\lsdpriority71 \lsdlocked0 Colorful Shading Accent 1;
\lsdpriority72 \lsdlocked0 Colorful List Accent 1;\lsdpriority73 \lsdlocked0 Colorful Grid Accent 1;\lsdpriority60 \lsdlocked0 Light Shading Accent 2;\lsdpriority61 \lsdlocked0 Light List Accent 2;\lsdpriority62 \lsdlocked0 Light Grid Accent 2;
\lsdpriority63 \lsdlocked0 Medium Shading 1 Accent 2;\lsdpriority64 \lsdlocked0 Medium Shading 2 Accent 2;\lsdpriority65 \lsdlocked0 Medium List 1 Accent 2;\lsdpriority66 \lsdlocked0 Medium List 2 Accent 2;
\lsdpriority67 \lsdlocked0 Medium Grid 1 Accent 2;\lsdpriority68 \lsdlocked0 Medium Grid 2 Accent 2;\lsdpriority69 \lsdlocked0 Medium Grid 3 Accent 2;\lsdpriority70 \lsdlocked0 Dark List Accent 2;\lsdpriority71 \lsdlocked0 Colorful Shading Accent 2;
\lsdpriority72 \lsdlocked0 Colorful List Accent 2;\lsdpriority73 \lsdlocked0 Colorful Grid Accent 2;\lsdpriority60 \lsdlocked0 Light Shading Accent 3;\lsdpriority61 \lsdlocked0 Light List Accent 3;\lsdpriority62 \lsdlocked0 Light Grid Accent 3;
\lsdpriority63 \lsdlocked0 Medium Shading 1 Accent 3;\lsdpriority64 \lsdlocked0 Medium Shading 2 Accent 3;\lsdpriority65 \lsdlocked0 Medium List 1 Accent 3;\lsdpriority66 \lsdlocked0 Medium List 2 Accent 3;
\lsdpriority67 \lsdlocked0 Medium Grid 1 Accent 3;\lsdpriority68 \lsdlocked0 Medium Grid 2 Accent 3;\lsdpriority69 \lsdlocked0 Medium Grid 3 Accent 3;\lsdpriority70 \lsdlocked0 Dark List Accent 3;\lsdpriority71 \lsdlocked0 Colorful Shading Accent 3;
\lsdpriority72 \lsdlocked0 Colorful List Accent 3;\lsdpriority73 \lsdlocked0 Colorful Grid Accent 3;\lsdpriority60 \lsdlocked0 Light Shading Accent 4;\lsdpriority61 \lsdlocked0 Light List Accent 4;\lsdpriority62 \lsdlocked0 Light Grid Accent 4;
\lsdpriority63 \lsdlocked0 Medium Shading 1 Accent 4;\lsdpriority64 \lsdlocked0 Medium Shading 2 Accent 4;\lsdpriority65 \lsdlocked0 Medium List 1 Accent 4;\lsdpriority66 \lsdlocked0 Medium List 2 Accent 4;
\lsdpriority67 \lsdlocked0 Medium Grid 1 Accent 4;\lsdpriority68 \lsdlocked0 Medium Grid 2 Accent 4;\lsdpriority69 \lsdlocked0 Medium Grid 3 Accent 4;\lsdpriority70 \lsdlocked0 Dark List Accent 4;\lsdpriority71 \lsdlocked0 Colorful Shading Accent 4;
\lsdpriority72 \lsdlocked0 Colorful List Accent 4;\lsdpriority73 \lsdlocked0 Colorful Grid Accent 4;\lsdpriority60 \lsdlocked0 Light Shading Accent 5;\lsdpriority61 \lsdlocked0 Light List Accent 5;\lsdpriority62 \lsdlocked0 Light Grid Accent 5;
\lsdpriority63 \lsdlocked0 Medium Shading 1 Accent 5;\lsdpriority64 \lsdlocked0 Medium Shading 2 Accent 5;\lsdpriority65 \lsdlocked0 Medium List 1 Accent 5;\lsdpriority66 \lsdlocked0 Medium List 2 Accent 5;
\lsdpriority67 \lsdlocked0 Medium Grid 1 Accent 5;\lsdpriority68 \lsdlocked0 Medium Grid 2 Accent 5;\lsdpriority69 \lsdlocked0 Medium Grid 3 Accent 5;\lsdpriority70 \lsdlocked0 Dark List Accent 5;\lsdpriority71 \lsdlocked0 Colorful Shading Accent 5;
\lsdpriority72 \lsdlocked0 Colorful List Accent 5;\lsdpriority73 \lsdlocked0 Colorful Grid Accent 5;\lsdpriority60 \lsdlocked0 Light Shading Accent 6;\lsdpriority61 \lsdlocked0 Light List Accent 6;\lsdpriority62 \lsdlocked0 Light Grid Accent 6;
\lsdpriority63 \lsdlocked0 Medium Shading 1 Accent 6;\lsdpriority64 \lsdlocked0 Medium Shading 2 Accent 6;\lsdpriority65 \lsdlocked0 Medium List 1 Accent 6;\lsdpriority66 \lsdlocked0 Medium List 2 Accent 6;
\lsdpriority67 \lsdlocked0 Medium Grid 1 Accent 6;\lsdpriority68 \lsdlocked0 Medium Grid 2 Accent 6;\lsdpriority69 \lsdlocked0 Medium Grid 3 Accent 6;\lsdpriority70 \lsdlocked0 Dark List Accent 6;\lsdpriority71 \lsdlocked0 Colorful Shading Accent 6;
\lsdpriority72 \lsdlocked0 Colorful List Accent 6;\lsdpriority73 \lsdlocked0 Colorful Grid Accent 6;\lsdqformat1 \lsdpriority19 \lsdlocked0 Subtle Emphasis;\lsdqformat1 \lsdpriority21 \lsdlocked0 Intense Emphasis;
\lsdqformat1 \lsdpriority31 \lsdlocked0 Subtle Reference;\lsdqformat1 \lsdpriority32 \lsdlocked0 Intense Reference;\lsdqformat1 \lsdpriority33 \lsdlocked0 Book Title;\lsdsemihidden1 \lsdunhideused1 \lsdpriority37 \lsdlocked0 Bibliography;
\lsdsemihidden1 \lsdunhideused1 \lsdqformat1 \lsdpriority39 \lsdlocked0 TOC Heading;\lsdpriority41 \lsdlocked0 Plain Table 1;\lsdpriority42 \lsdlocked0 Plain Table 2;\lsdpriority43 \lsdlocked0 Plain Table 3;\lsdpriority44 \lsdlocked0 Plain Table 4;
\lsdpriority45 \lsdlocked0 Plain Table 5;\lsdpriority40 \lsdlocked0 Grid Table Light;\lsdpriority46 \lsdlocked0 Grid Table 1 Light;\lsdpriority47 \lsdlocked0 Grid Table 2;\lsdpriority48 \lsdlocked0 Grid Table 3;\lsdpriority49 \lsdlocked0 Grid Table 4;
\lsdpriority50 \lsdlocked0 Grid Table 5 Dark;\lsdpriority51 \lsdlocked0 Grid Table 6 Colorful;\lsdpriority52 \lsdlocked0 Grid Table 7 Colorful;\lsdpriority46 \lsdlocked0 Grid Table 1 Light Accent 1;\lsdpriority47 \lsdlocked0 Grid Table 2 Accent 1;
\lsdpriority48 \lsdlocked0 Grid Table 3 Accent 1;\lsdpriority49 \lsdlocked0 Grid Table 4 Accent 1;\lsdpriority50 \lsdlocked0 Grid Table 5 Dark Accent 1;\lsdpriority51 \lsdlocked0 Grid Table 6 Colorful Accent 1;
\lsdpriority52 \lsdlocked0 Grid Table 7 Colorful Accent 1;\lsdpriority46 \lsdlocked0 Grid Table 1 Light Accent 2;\lsdpriority47 \lsdlocked0 Grid Table 2 Accent 2;\lsdpriority48 \lsdlocked0 Grid Table 3 Accent 2;
\lsdpriority49 \lsdlocked0 Grid Table 4 Accent 2;\lsdpriority50 \lsdlocked0 Grid Table 5 Dark Accent 2;\lsdpriority51 \lsdlocked0 Grid Table 6 Colorful Accent 2;\lsdpriority52 \lsdlocked0 Grid Table 7 Colorful Accent 2;
\lsdpriority46 \lsdlocked0 Grid Table 1 Light Accent 3;\lsdpriority47 \lsdlocked0 Grid Table 2 Accent 3;\lsdpriority48 \lsdlocked0 Grid Table 3 Accent 3;\lsdpriority49 \lsdlocked0 Grid Table 4 Accent 3;
\lsdpriority50 \lsdlocked0 Grid Table 5 Dark Accent 3;\lsdpriority51 \lsdlocked0 Grid Table 6 Colorful Accent 3;\lsdpriority52 \lsdlocked0 Grid Table 7 Colorful Accent 3;\lsdpriority46 \lsdlocked0 Grid Table 1 Light Accent 4;
\lsdpriority47 \lsdlocked0 Grid Table 2 Accent 4;\lsdpriority48 \lsdlocked0 Grid Table 3 Accent 4;\lsdpriority49 \lsdlocked0 Grid Table 4 Accent 4;\lsdpriority50 \lsdlocked0 Grid Table 5 Dark Accent 4;
\lsdpriority51 \lsdlocked0 Grid Table 6 Colorful Accent 4;\lsdpriority52 \lsdlocked0 Grid Table 7 Colorful Accent 4;\lsdpriority46 \lsdlocked0 Grid Table 1 Light Accent 5;\lsdpriority47 \lsdlocked0 Grid Table 2 Accent 5;
\lsdpriority48 \lsdlocked0 Grid Table 3 Accent 5;\lsdpriority49 \lsdlocked0 Grid Table 4 Accent 5;\lsdpriority50 \lsdlocked0 Grid Table 5 Dark Accent 5;\lsdpriority51 \lsdlocked0 Grid Table 6 Colorful Accent 5;
\lsdpriority52 \lsdlocked0 Grid Table 7 Colorful Accent 5;\lsdpriority46 \lsdlocked0 Grid Table 1 Light Accent 6;\lsdpriority47 \lsdlocked0 Grid Table 2 Accent 6;\lsdpriority48 \lsdlocked0 Grid Table 3 Accent 6;
\lsdpriority49 \lsdlocked0 Grid Table 4 Accent 6;\lsdpriority50 \lsdlocked0 Grid Table 5 Dark Accent 6;\lsdpriority51 \lsdlocked0 Grid Table 6 Colorful Accent 6;\lsdpriority52 \lsdlocked0 Grid Table 7 Colorful Accent 6;
\lsdpriority46 \lsdlocked0 List Table 1 Light;\lsdpriority47 \lsdlocked0 List Table 2;\lsdpriority48 \lsdlocked0 List Table 3;\lsdpriority49 \lsdlocked0 List Table 4;\lsdpriority50 \lsdlocked0 List Table 5 Dark;
\lsdpriority51 \lsdlocked0 List Table 6 Colorful;\lsdpriority52 \lsdlocked0 List Table 7 Colorful;\lsdpriority46 \lsdlocked0 List Table 1 Light Accent 1;\lsdpriority47 \lsdlocked0 List Table 2 Accent 1;\lsdpriority48 \lsdlocked0 List Table 3 Accent 1;
\lsdpriority49 \lsdlocked0 List Table 4 Accent 1;\lsdpriority50 \lsdlocked0 List Table 5 Dark Accent 1;\lsdpriority51 \lsdlocked0 List Table 6 Colorful Accent 1;\lsdpriority52 \lsdlocked0 List Table 7 Colorful Accent 1;
\lsdpriority46 \lsdlocked0 List Table 1 Light Accent 2;\lsdpriority47 \lsdlocked0 List Table 2 Accent 2;\lsdpriority48 \lsdlocked0 List Table 3 Accent 2;\lsdpriority49 \lsdlocked0 List Table 4 Accent 2;
\lsdpriority50 \lsdlocked0 List Table 5 Dark Accent 2;\lsdpriority51 \lsdlocked0 List Table 6 Colorful Accent 2;\lsdpriority52 \lsdlocked0 List Table 7 Colorful Accent 2;\lsdpriority46 \lsdlocked0 List Table 1 Light Accent 3;
\lsdpriority47 \lsdlocked0 List Table 2 Accent 3;\lsdpriority48 \lsdlocked0 List Table 3 Accent 3;\lsdpriority49 \lsdlocked0 List Table 4 Accent 3;\lsdpriority50 \lsdlocked0 List Table 5 Dark Accent 3;
\lsdpriority51 \lsdlocked0 List Table 6 Colorful Accent 3;\lsdpriority52 \lsdlocked0 List Table 7 Colorful Accent 3;\lsdpriority46 \lsdlocked0 List Table 1 Light Accent 4;\lsdpriority47 \lsdlocked0 List Table 2 Accent 4;
\lsdpriority48 \lsdlocked0 List Table 3 Accent 4;\lsdpriority49 \lsdlocked0 List Table 4 Accent 4;\lsdpriority50 \lsdlocked0 List Table 5 Dark Accent 4;\lsdpriority51 \lsdlocked0 List Table 6 Colorful Accent 4;
\lsdpriority52 \lsdlocked0 List Table 7 Colorful Accent 4;\lsdpriority46 \lsdlocked0 List Table 1 Light Accent 5;\lsdpriority47 \lsdlocked0 List Table 2 Accent 5;\lsdpriority48 \lsdlocked0 List Table 3 Accent 5;
\lsdpriority49 \lsdlocked0 List Table 4 Accent 5;\lsdpriority50 \lsdlocked0 List Table 5 Dark Accent 5;\lsdpriority51 \lsdlocked0 List Table 6 Colorful Accent 5;\lsdpriority52 \lsdlocked0 List Table 7 Colorful Accent 5;
\lsdpriority46 \lsdlocked0 List Table 1 Light Accent 6;\lsdpriority47 \lsdlocked0 List Table 2 Accent 6;\lsdpriority48 \lsdlocked0 List Table 3 Accent 6;\lsdpriority49 \lsdlocked0 List Table 4 Accent 6;
\lsdpriority50 \lsdlocked0 List Table 5 Dark Accent 6;\lsdpriority51 \lsdlocked0 List Table 6 Colorful Accent 6;\lsdpriority52 \lsdlocked0 List Table 7 Colorful Accent 6;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Mention;
\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Smart Hyperlink;\lsdsemihidden1 \lsdunhideused1 \lsdlocked0 Hashtag;}}{\*\datastore 0105000002000000180000004d73786d6c322e534158584d4c5265616465722e362e30000000000000000000000e0000
d0cf11e0a1b11ae1000000000000000000000000000000003e000300feff0900060000000000000000000000010000000100000000000000001000000200000001000000feffffff0000000000000000ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
fffffffffffffffffdffffff04000000feffffff05000000fefffffffeffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffff52006f006f007400200045006e00740072007900000000000000000000000000000000000000000000000000000000000000000000000000000000000000000016000500ffffffffffffffff010000000c6ad98892f1d411a65f0040963251e5000000000000000000000000b0d1
36c7e1c4d20103000000c0020000000000004d0073006f004400610074006100530074006f0072006500000000000000000000000000000000000000000000000000000000000000000000000000000000001a000101ffffffffffffffff020000000000000000000000000000000000000000000000b0d136c7e1c4d201
b0d136c7e1c4d201000000000000000000000000460032005000db0043004700c900c400d800d400da00df00df00d500410030004900590045003300d40041003d003d000000000000000000000000000000000032000101ffffffffffffffff030000000000000000000000000000000000000000000000b0d136c7e1c4
d201b0d136c7e1c4d2010000000000000000000000004900740065006d0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000a000201ffffffff04000000ffffffff000000000000000000000000000000000000000000000000
00000000000000000000000000000000340100000000000001000000020000000300000004000000feffffff060000000700000008000000090000000a000000feffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff3c3f786d6c2076657273696f6e3d22312e302220656e636f64696e673d225554462d3822207374616e64616c6f6e653d226e6f223f3e3c623a536f757263657320786d6c6e733a623d22687474703a2f2f736368656d61732e6f70656e78
6d6c666f726d6174732e6f72672f6f6666696365446f63756d656e742f323030362f6269626c696f6772617068792220786d6c6e733d22687474703a2f2f736368656d61732e6f70656e786d6c666f726d6174732e6f72672f6f6666696365446f63756d656e742f323030362f6269626c696f677261706879222053656c
65637465645374796c653d225c4d4c41536576656e746845646974696f6e4f66666963654f6e6c696e652e78736c22205374796c654e616d653d224d4c41222056657273696f6e3d2237223e3c2f623a536f75726365733e0000000000000000000000003c3f786d6c2076657273696f6e3d22312e302220656e636f6469
6e673d225554462d3822207374616e64616c6f6e653d226e6f223f3e0d0a3c64733a6461746173746f72654974656d2064733a6974656d49443d227b30384642433331352d363436412d344545332d424646462d3530314132313831314444307d2220786d6c6e733a64733d22687474703a2f2f736368656d61732e6f70
656e786d6c666f726d6174732e6f72672f6f6666696365446f63756d656e742f323030362f637573500072006f007000650072007400690065007300000000000000000000000000000000000000000000000000000000000000000000000000000000000000000016000200ffffffffffffffffffffffff000000000000
0000000000000000000000000000000000000000000000000000000000000500000055010000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000ffffffffffffffffffffffff00000000
00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000ffffffffffffffffffffffff0000
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000ffffffffffffffffffffffff
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000746f6d586d6c223e3c64733a736368656d61526566733e3c64733a736368656d615265662064733a7572693d22687474703a2f2f736368656d61732e6f70656e786d6c666f726d6174732e6f7267
2f6f6666696365446f63756d656e742f323030362f6269626c696f677261706879222f3e3c2f64733a736368656d61526566733e3c2f64733a6461746173746f72654974656d3e00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000105000000000000}}