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Browsing by Author "Mahlman, John Arthur"

Browsing by Author "Mahlman, John Arthur"

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  • Mahlman, John Arthur (Middle Tennessee State University, 2016-06-23)
    As populations continue to rise and potential markets begin to swell, it is up to the airline marketer to create an ample plan to sell more tickets to various target markets. There is a lack of research aimed directly at ...

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