JEWLScholar@MTSU Repository

Browsing Masters Theses by Subject "Marketing"

Browsing Masters Theses by Subject "Marketing"

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  • Mahlman, John Arthur (Middle Tennessee State University, 2016-06-23)
    As populations continue to rise and potential markets begin to swell, it is up to the airline marketer to create an ample plan to sell more tickets to various target markets. There is a lack of research aimed directly at ...
  • Young, Joshua Dale (Middle Tennessee State University, 2016-06-27)
    This study seeks to ascertain whether or not previous research on ad annoyance and ad avoidance in traditional media can be applied to ad blocker usage. Although there is extensive research on the negative reactions people ...
  • Bailey, Leah Price (Middle Tennessee State University, 2017-03-23)
    This thesis uses a semiotic analysis to examine the representation of the character Nancy Drew on the covers of twelve books in nine series published between 1930 and 2016. By studying the covers of books in the Nancy Drew ...

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