• Women's Experiences with Relapse 

  Womack, Angela (University Honors College Middle Tennessee State University, 2019-11-06)

  The purpose of this research was to examine relapse factors among women in recovery from substance abuse. Many previous substance abuse studies have excluded women from the research. The recent opioid epidemic has ...
• Assessing the Effectiveness of Advertising in Video Games 

  Wheeley, Allison (University Honors College Middle Tennessee State University, 2019-12-03)

  Video games are fairly new media that advertisers have attempted to take advantage of. But how effective are these in-game advertisements? This thesis seeks to see how effective current in-game advertisements are by ...
• Things Go Better with Nostalgia: How the Coca-Cola Company Uses Brand Storytelling to Influence Its Holiday Marketing Efforts 

  Weatherford, Anthony (University Honors College Middle Tennessee State University, 2019-12-04)

  The idea of Santa Claus and Christmas go hand in hand for most people, largely because of the effective marketing of the Coca-Cola Company. Beginning in the 1930’s, the Coca-Cola Company revolutionized the idea of Santa ...
• Teaching Truth through Fiction: A Study in C.S. Lewis 

  Waldron, Grant (University Honors College Middle Tennessee State University, 2019-12-04)

  This thesis aims to introduce the key themes present in C.S. Lewis’s fiction. Throughout his works, he sought to teach his readers, whether that be through his non-fiction, his fiction, his poetry, his letters, or his ...
• Corporate Social Responsibility in Business-to-Business and Business-to-Consumer Companies: Nucor Corporation and Starbucks Corporation Case Studies 

  Valuiskaya, Ekaterina (University Honors College Middle Tennessee State University, 2019-12-03)

  Corporate social responsibility, or CSR, has become a hot topic in business research within the past years. Corporate social responsibility is the way companies manage their business to have an overall positive impact ...

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