JEWLScholar@MTSU Repository

Browsing by Subject "IGA"

Browsing by Subject "IGA"

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  • Wheeley, Allison (University Honors College Middle Tennessee State University, 2019-12-03)
    Video games are fairly new media that advertisers have attempted to take advantage of. But how effective are these in-game advertisements? This thesis seeks to see how effective current in-game advertisements are by ...

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