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ARE READING AND INFORMATION PROCESSING AFFECTED BY EXISTING POLITICAL BIASES?

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dc.contributor.advisor Langston, William
dc.contributor.author Anderson, Kevin
dc.date.accessioned 2017-10-04T20:15:25Z
dc.date.available 2017-10-04T20:15:25Z
dc.date.issued 2017-06-07
dc.identifier.uri http://jewlscholar.mtsu.edu/xmlui/handle/mtsu/5418
dc.description.abstract Much research has been devoted to the process of persuasion and how beliefs are changed. Among the research, there are models that aim to explain how existing beliefs affect the processing of new information. This study investigated the information processing when reading pro-attitudinal and counter-attitudinal messages. The analysis was based on the Discrepancy Motives Model and, specifically, it used eye tracking to investigate reading and processing time for pro- and counter-attitudinal political arguments and how those are affected by participant’s prior beliefs and political sophistication. The relationship between participant beliefs and argument type was found to have no significant effect on the eye tracking measures of information processing: reading duration, fixation duration, or fixation count. The results are discussed in the context of the model and the implications for research of this nature.
dc.publisher Middle Tennessee State University
dc.subject Beliefs
dc.subject Bias
dc.subject Discrepancy Motives Model
dc.subject Eye tracking
dc.subject Information processing
dc.subject Perception
dc.title ARE READING AND INFORMATION PROCESSING AFFECTED BY EXISTING POLITICAL BIASES?
dc.type Thesis
dc.contributor.committeemember Pennington, John
dc.contributor.committeemember Brinthaupt, Thomas
dc.thesis.degreelevel Masters
dc.thesis.degreegrantor Middle Tennessee State University
dc.subject.umi Psychology
dc.description.degree M.A.
dc.contributor.department Psychology en_US


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