Tweeting to the Top: Trump, Twitter, and the 2016 Election
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Middle Tennessee State University
Abstract
This project examines Donald J. Trump’s use of the social media platform Twitter during the 2016 presidential election through the present day in Trump’s presidency. Specific case studies include: “fake news”, CNN, and Trump’s campaigns against Marco Rubio, Ted Cruz, Hillary Clinton, Russia, China, and Iran. The case study evaluates narrative control using branding, baiting, trolling, “stickiness” and nicknaming.