Risk Perception Implications on Intention to Visit

Abstract

The research developed in this study measured risk perception components in relation to visit intentions. Three of the seven risk components were measured in the current study: physical, financial, and performance risks. Researchers used a pretest method to select the study’s destination and to provide reassurance in the level of crime statistics that were given to participants (high crime, low crime, and control group—no crime). From convenience sampling, participants were randomly placed in one of three different groups for manipulation: high crime group, low crime group, and control group—no crime. After being placed in their group, they answered all questions about risk and concluded with visit intention questions. The results of this study were not in congruence with many studies surrounding risk perception implications on visit intentions.