Virtue Ethics in AI Advertising: A Content Analysis of AI Advertising Company Websites

dc.contributor.advisor Farwell, Tricia
dc.contributor.author King, Wendy
dc.contributor.committeemember Asthana, Sanjay
dc.contributor.committeemember Cruikshank, Sally Ann
dc.date.accessioned 2022-04-26T19:06:22Z
dc.date.available 2022-04-26T19:06:22Z
dc.date.issued 2022
dc.date.updated 2022-04-26T19:06:22Z
dc.description.abstract Technological advances have made it possible for the advertising industry to rely on advanced technologies such as artificial intelligence to facilitate effectiveness. As a result, previous efforts may no longer be sufficient in maintaining ethical practices in the advertising industry due to the AI often operating autonomously or within parameters that could lead to consequences affecting consumers in a negative manner. This study is a content analysis of the messaging on the websites of organizations providing AI advertising services to determine if the messaging reflects practices in line with virtue ethics. It expands the current literature by building support for the use of applied virtue ethics and demonstrating the importance of conveying those ethics. Using eight virtuous character traits as indicators the researcher found very few of the websites studied contained messaging indicative of applied virtue ethics. These findings align with previous research in the need to increase ethical considerations in the advertising industry yet show with the addition of AI in advertising there has been progress.
dc.description.degree M.S.
dc.identifier.uri https://jewlscholar.mtsu.edu/handle/mtsu/6654
dc.language.rfc3066 en
dc.publisher Middle Tennessee State University
dc.source.uri http://dissertations.umi.com/mtsu:11557
dc.subject Adtech
dc.subject Advertising
dc.subject AI
dc.subject Artificial Intelligence
dc.subject Ethics
dc.subject Virtue Ethics
dc.subject Mass communication
dc.thesis.degreelevel masters
dc.title Virtue Ethics in AI Advertising: A Content Analysis of AI Advertising Company Websites
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