Coping with Obesity: The Use of Problem and Emotion Focused Strategies on Weight Watchers.com Message Boards

Abstract

This study examined the communication associated with overweight and obese individuals on Weight Watchers.com message boards. Data was systematically sampled from two separate Weight Watcher.com message boards and then coded for 14 various problem- and emotion-focused coping strategies. Findings indicate that on-line posters used more emotion-focused coping strategies (i.e., seeking support for emotional reasons and communicating acceptance) than problem-focused coping strategies (i.e., active coping and planning). Further, people were using the Weight Watchers site primarily as a way to elicit support and communicate encouragement rather than as a means to receive information about actual strategies to lose weight.