The Role of Information Sources on Perceptions of Corporate Reputation and Intention to Pursue Employment

dc.contributor.advisor Van Hein, Judith en_US Au, Samuel Kwok en_US
dc.contributor.committeemember Burke, Beverly en_US
dc.contributor.committeemember Frame, Mark en_US
dc.contributor.department Psychology en_US 2014-06-02T18:50:37Z 2014-06-02T18:50:37Z 2013-06-28 en_US
dc.description.abstract The present study explores how companies disseminate messages regarding their reputation for corporate social responsibility from three different sources (newspaper articles, official company website, and social media) to achieve early recruitment goals. Examining potential employees' intentions to pursue employment and attraction toward a company reveals that the two different types of corporate social responsibility messages, environmental and charitable, are perceived to be equally effective in influencing the potential applicants' intention to pursue employment or their attraction toward the organization. Prospective applicants who learn of the corporate social responsibility message from social media tend to be more attracted to the organization and possess a higher intention to pursue employment than if they obtain the information from a company's official website. However, when trustworthiness is considered, prospective applicants who trust information from the company's official website are more likely to apply for a job vacancy. en_US M.A. en_US
dc.publisher Middle Tennessee State University en_US
dc.subject Corporate Reputation en_US
dc.subject Corporate Social Performance en_US
dc.subject Public Relations en_US
dc.subject Recruitment en_US
dc.subject Trustworthiness en_US
dc.subject.umi Psychology en_US
dc.thesis.degreegrantor Middle Tennessee State University en_US
dc.thesis.degreelevel Masters en_US
dc.title The Role of Information Sources on Perceptions of Corporate Reputation and Intention to Pursue Employment en_US
dc.type Thesis en_US
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