A Study on Potential Health Issues Behind the Popularity of “Mukbang” in China

dc.contributor.advisorFoss, Katherine
dc.contributor.authorWang, Shan
dc.contributor.committeememberWoodard, Jennifer
dc.contributor.committeememberCruikshank, Sally Ann
dc.date.accessioned2020-04-24T22:11:43Z
dc.date.available2020-04-24T22:11:43Z
dc.date.issued2020
dc.date.updated2020-04-24T22:11:43Z
dc.description.abstractMukbang, in which people broadcast themselves eating large quantities, started to enter the Chinese market around 2014 and gradually became popular. In this thesis, by analyzing the encodings of mukbang videos on Kuaishou, the shared themes across videos were discovered. Also, the decodings of mukbang videos by viewers were examined so as to figure out their different attitudes and emotions toward mukbang videos and mukbangers. Findings suggested that mukbang videos and its viewers have built up a complex relationship. Pursuing the thrill of hunger, vicarious eating, emotional establishment, and relieving anorexia were found as main reasons the viewers choose to watch mukbang videos. However, some viewers also expressed their shock, even disbelief on unusual food intake. Others expressed their desires on owning a slim figure that never becoming overweight even overeating. This thesis also argued that mukbang has indeed caused a certain harmful impact on the perception of eating norms and eating behaviors of some viewers.
dc.description.degreeM.S.
dc.identifier.urihttps://jewlscholar.mtsu.edu/handle/mtsu/6198
dc.language.rfc3066en
dc.publisherMiddle Tennessee State University
dc.subjectCommunication
dc.subjectMass communications
dc.thesis.degreegrantorMiddle Tennessee State University
dc.thesis.degreelevelmasters
dc.titleA Study on Potential Health Issues Behind the Popularity of “Mukbang” in China

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