A Study on Potential Health Issues Behind the Popularity of “Mukbang” in China

dc.contributor.advisor Foss, Katherine
dc.contributor.author Wang, Shan
dc.contributor.committeemember Woodard, Jennifer
dc.contributor.committeemember Cruikshank, Sally Ann
dc.date.accessioned 2020-04-24T22:11:43Z
dc.date.available 2020-04-24T22:11:43Z
dc.date.issued 2020
dc.date.updated 2020-04-24T22:11:43Z
dc.description.abstract Mukbang, in which people broadcast themselves eating large quantities, started to enter the Chinese market around 2014 and gradually became popular. In this thesis, by analyzing the encodings of mukbang videos on Kuaishou, the shared themes across videos were discovered. Also, the decodings of mukbang videos by viewers were examined so as to figure out their different attitudes and emotions toward mukbang videos and mukbangers. Findings suggested that mukbang videos and its viewers have built up a complex relationship. Pursuing the thrill of hunger, vicarious eating, emotional establishment, and relieving anorexia were found as main reasons the viewers choose to watch mukbang videos. However, some viewers also expressed their shock, even disbelief on unusual food intake. Others expressed their desires on owning a slim figure that never becoming overweight even overeating. This thesis also argued that mukbang has indeed caused a certain harmful impact on the perception of eating norms and eating behaviors of some viewers.
dc.description.degree M.S.
dc.identifier.uri https://jewlscholar.mtsu.edu/handle/mtsu/6198
dc.language.rfc3066 en
dc.publisher Middle Tennessee State University
dc.subject Communication
dc.subject Mass communications
dc.thesis.degreegrantor Middle Tennessee State University
dc.thesis.degreelevel masters
dc.title A Study on Potential Health Issues Behind the Popularity of “Mukbang” in China
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