Targeting Young Minds: The Role of Fast Food Ads in Childhood Obesity

Abstract

Fast food advertisements targeting children increase childhood obesity rates. The United States is currently facing a childhood obesity epidemic, and research studies have shown a direct correlation between the preventable disease and frequent fast food consumption. This research thesis investigates the rapid rise in childhood obesity rates within the United States and the alarming budget increase the fast food industry has made to market to children. A discussion of potential solutions and legislation that other countries have in place to help prevent the further spread of the disease will take place. The level of responsibility and accountability the U.S. government and the American Marketing Association have on this serious issue will also be evaluated.