What It Takes to Thrive: An overview analysis of the key factors that contribute to a community theater’s success

dc.contributor.author Napier, Lilliana
dc.date.accessioned 2021-08-10T08:46:19Z
dc.date.available 2021-08-10T08:46:19Z
dc.date.issued 2021-04-28
dc.description.abstract This research project conducts an overview analysis of two non-profit community theaters in the U.S. in order to determine what factors of business contribute most to their success (as defined by increase in ticket sales revenue and longevity of the theater). Background research has been conducted in order to gain a better understanding of the field, and from this, five key factors have been proposed to have significant impact on the success of community theaters: steadfast core values and maintained alignment with those values, cultivation of a strong, clearly defined staff and volunteer organization, an understanding that connections and partnerships are crucial to success, actions that work to join community conversation rather than drive it, and prioritization of active programming that meets community needs. After presentation of the data, the proposed key factors are discussed in terms of confirmation or rejection by the study data. en_US
dc.identifier.uri https://jewlscholar.mtsu.edu/handle/mtsu/6529
dc.language.iso en_US en_US
dc.publisher University Honors College Middle Tennessee State University en_US
dc.subject College of Business en_US
dc.subject Theater en_US
dc.subject Theater Management en_US
dc.subject Not-for-Profit Management en_US
dc.subject Nonprofit Management en_US
dc.subject key success factors en_US
dc.subject community theater en_US
dc.subject Business Model en_US
dc.subject Interdisciplinary Studies en_US
dc.title What It Takes to Thrive: An overview analysis of the key factors that contribute to a community theater’s success en_US
dc.type Thesis en_US
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