Capturing Curiosity: Putting Chemistry on Display

Abstract

This thesis explores innovative methods to inspire curiosity and engagement in undergraduate chemistry through visually captivating demonstrations. Recognizing a national challenge in retaining STEM students due to declining interest, the project employs social media platforms like YouTube and Instagram to share dynamic chemistry demonstrations. The initiative showcases experiments beyond typical classroom curricula, aiming to create a low-pressure, curiosity-driven environment. Over 500 hours were invested in filming and editing, resulting in professional-quality videos that have been widely shared across academic and public platforms, including science festivals and airports. The project not only highlights the role of accessible scientific content in fostering student interest but also underscores the transformative potential of open-ended exploration in education.