A Plan for Beckett

Abstract

The purpose of this thesis is to establish credentials for myself and to create a business plan for Beckett Timepieces. Much of the data was derived from my experience and observations as the owner and operator of Beckett Leather Goods. Some of the market data includes statistics from articles written by industry experts. Through writing this thesis, I found that there is a huge market for watches in the $500-$3,000 price range. I also found that the more “mass-produced” the products of the world become, the more people crave artisanal, handcrafted goods. The market for well-made timepieces, contrary to many peoples’ belief, is not in decline. In fact, it is growing and will continue to do so even as the worlds’ products become less driven by quality