Hoosier Basketball Magazine Social Media Project

Abstract

Hoosier Basketball Magazine provides the most comprehensive coverage of Indiana high school basketball in the state. This is a physical magazine with minimal social media presence. Until this project, Hoosier Basketball Magazine only had Instagram and X (formerly Twitter). Neither were active accounts. While media are increasingly consumed online, Hoosier Basketball Magazine is in danger of falling out of the public eye by only being available in physical form. This project combines physical media and social media to promote the magazine and reach a new generation of customers. While posting on social media platforms for the six-month basketball season, a larger following was built with regular engagement from the audience. Use of these platforms led to a nearly 20% growth in audience to promote the release and distribution of the physical copy of the magazine.