Tennessee River Protectors, a PSA on microplastics in the TN River

Abstract

This public service announcement campaign aims to spread awareness of the massive microplastic pollution in the Tennessee River and educate individuals on how they can take action to correct this issue. Additionally, the campaign materials explain what microplastics are, how they are made, their size, and their effects on the body and ecosystems. To make this daunting issue more digestible, I divided it into three steps: vote for leaders who will take legislative action, get involved in local clean-up efforts, and choose sustainability over convenience. I also promoted mindfulness of how one’s actions affect the environment. I made a brand for this campaign, Tennessee River Protectors. I designed a logo, brochure, poster series, website, stickers, social media page, billboard, and mug decals to deliver this message. I conducted a public display to further my campaign’s reach and handed out stickers and brochures to many people.