Podcast for the Cause: Nonprofit Uses of Podcasting to Raise Awareness of Prostate Cancer Among African American Men

Abstract

Providing access to health-related information can be a challenge for social entities such as nonprofit organizations whose missions are primarily based on increasing awareness and engagement of their stakeholders. An accessible communication platform is essential to maintain and effectively communicate relevant information, such as health awareness. In collaboration with the Memphis Empowerment Initiative nonprofit organization, this project involved creating a podcast as a communication platform to bring prostate cancer awareness to African American men in Memphis and surrounding areas. This creative research project examines previous studies involving podcasting and nonprofit organizations and incorporates previous research related to health disparities. This creative project examines podcasting as an adaptable, affordable, and accessible digital media platform for nonprofit organizations to disseminate health-related information to African American men. Based on the research and literature, podcasting provides a suitable and cost-effective digital platform for nonprofit organizations to disseminate health-related information to minority communities.