A Comparative Analysis of Successful Boy Band Management Teams
A Comparative Analysis of Successful Boy Band Management Teams
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Date
2020-05-04
Authors
Reilly, Carlyssa
Journal Title
Journal ISSN
Volume Title
Publisher
University Honors College Middle Tennessee State University
Abstract
This paper reviews previous and current boy band management teams to develop ways to
improve such management going forward. The four case studies include: Brian Epstein
with The Beatles; Lou Pearlman with Backstreet Boys, *NSYNC and others; Syco with
One Direction and others; and Prestige Management with The Vamps and others. In some
cases, the inexperience (Epstein) or greed of the manager (Pearlman) affected the band's
ability to succeed and receive their due. The management team may dictate everything
about the band leading to eventual discord (Syco). In other cases, the band is given too
much leeway (Prestige) and is allowed to ignore advice that could help them. By
reviewing these cases, we can see that certain steps can help current boy band
management: (1) Create a moral and varied team. (2) Know the target audience. (3) Have
a social media presence. (4) Cross-market the bands. (5) Start small.
Description
Keywords
Media and Entertainment,
management,
boy band,
Beatles,
Syco,
Lou Pearlman,
Simon Cowell,
Prestige Management,
Brian Epstein,
Successful