Exploring Effectiveness of Images in Media and their Ability to Capture Attention and Engage Consumers about Climate Change

dc.contributor.authorSeaton, Destiny
dc.date.accessioned2019-08-12T20:32:12Z
dc.date.available2019-08-12T20:32:12Z
dc.date.issued2019-04-23
dc.description.abstractTo raise awareness of climate change, the media must become masters at engaging consumers with MCCC [media communication about climate change] and ensure the images shared induce feelings of saliency (importance of climate change) and self-efficacy (feeling like personal actions will affect climate change). To make positive changes within the environment, the public has to be made aware of how their votes can help create pro-environmental policies and their lifestyle choices can be an effective force against climate change. This research provides an overview of existing research on MCCC, including journalistic practices and the use of images. It has been found that images attached to stories about climate change can determine if a story captures attention and if it will have a lasting impact on the consumer.en_US
dc.identifier.urihttp://jewlscholar.mtsu.edu/xmlui/handle/mtsu/6044
dc.language.isoen_USen_US
dc.publisherUniversity Honors College, Middle Tennessee State Universityen_US
dc.subjectclimate changeen_US
dc.subjectjournalismen_US
dc.subjectimagesen_US
dc.subjectphotosen_US
dc.subjectmediaen_US
dc.subjectcommunicationen_US
dc.subjectglobal warmingen_US
dc.titleExploring Effectiveness of Images in Media and their Ability to Capture Attention and Engage Consumers about Climate Changeen_US
dc.typeThesisen_US

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